Last year, American auto major Ford had quite clearly revealed that the company’ business strategy for the coming three years will be focused on the SUVs, electric vehicles and trucks. Ford Motor Company is also readying up to introduce its first autonomous car as well, which will have no steering wheel and pedals for human intervention. This fully autonomous Ford car will launch in 2021, but it won’t be offered for sale and will showcase the company’s technological advancements. On the other hand, Ford is planning to reap the profits of the ongoing SUV craze in the global auto market. Ford is hoping to make the most of the growing popularity of the SUV models across the globe and grab a larger share in the vast SUV market by launching all-new models.
Ford is working on introducing a small utility vehicle which is based on the Focus compact sedan. This new compact UV will get few rugged design cues from the Escape. While speaking at an investor conference in New York, the executive vice president of the product development and purchasing at Ford Motor, Hau Thai-Tang told the media that the new UV model will be sharing parts with the Focus and the Escape, and it will get an off-road positioning. Thai-Tang also revealed that this new upcoming model with have premium pricing.
The American auto major has yet not revealed any codename for the upcoming compact SUV. However, it has come to light that it will be an all-new product with a design that will be reminiscent of the company’s classic mid-1960’s Bronco SUV. The new upcoming Ford compact SUV is expected to make its world debut sometime in 2019 and launch in 2020.
Ford is working hard on changing its entire product development process and is developing more flexible vehicle architectures. The company is also focused on increasing parts sharing in order to cut down development costs to bring more new products in the market in shorter spans of time. Ford had said in 2017 that the Bronco SUV will be resurrected, and the company even posted a teaser image of the upcoming SUV.
The American auto major has already revealed the fact that the new upcoming successor of the Ford Bronco SUV will be based on a body-on-frame platform, similar to that of the 2019 Ranger. This new small SUV will be manufactured at the company’s Michigan Assembly Plant.
Ford has not yet revealed any details about the powertrains of this upcoming new model. Nevertheless, Ford has hinted that it might be endowing the new Bronco successor with a hybrid technology. It is thought that the F-150’s hybrid technology might be a great choice for this upcoming SUV model. The low-end torque of this powertrain would come handy in terms of off-road situations and would enable the SUV offer a great performance in tough conditions.
Ford has a big SUV strategy, which involves reallocating $7 billion investments from developing cars to the SUVs. The carmaker is preparing to introduce as many as 8 SUV models by 2020.