Jaguar Land Rover is betting big on future products, engines as well as platforms and is going to invest heavily for the same. The luxury auto major is very busy working on four all new models which it plans to launch by 2023. The company is also working to launch as many as 99 new model variants besides the introduction of updates of all its offerings across the product portfolio. The Iconic British luxury auto brand Jaguar Land Rover, which is owned by the Indian industrial major Tata Group, is working on this mammoth process of refreshing its entire lineup for a better positioning in the global market and to boost sales.
The 4 all-new Jaguar Land Rover vehicle models include the recently introduced Jaguar i-Pace fully-electric crossover model, which is Jaguar’s first ever EV model; the highly awaited next generation Defender, the comfort focused Range Rover ‘Allroad’ electric vehicle, and the highly luxurious Jaguar J-Pace SUV model. At present, the luxury auto giant is working on two new platforms, namely the Premium Transverse Architecture (PTA) and the Modular Longitudinal Architecture (MLA).
The Premium Transverse Architecture platform is going to be developed based on the company’s ongoing steel platform, but it is a fully overhauled and all-improved version. The second generation Evoque will debut the new PTA platform in the market. The PTA will be utilized for the company’s other entry-level offerings such as the Jaguar E-Pace and the Discovery Sport. However, the PTA platform will be a stop and go solution.
On the other hand, the Modular Longitudinal Architecture platform has an aluminium construction, and thus it will help in slashing down the weight of the vehicles that it underpins, while also making the models more fuel efficient. JLR has aluminium construction already in place, but the MLA platform will be an advanced one befitted for the new-age models. The MLA also offers the great advantage of being able to accommodate various fuel powertrains, which might enable JLR to launch new products for the rapidly changing global auto market before its German rivals.
The first Jaguar Land Rover model to be based on the new MLA platform will be the Land Rover Defender that will launch in 2020. The new Discovery 5 will be also underpinned by the MLA alongside the next generation XJ and the next-gen Range Rover.
On the other hand, Jaguar Land Rover is also busy developing a family of new generation Ingenium engines that include both diesel and petrol units. The next-gen Ingenium family of engines will be more fuel economical and cleaner as compared against the ongoing motors. In the light of the arrival of the new-gen engine family, JLR is also planning to pull the plug on its V8 engines range from its entire product range. The current V8 engine would get replaced by the new straight six turbocharged Ingenium engine. The next-gen Ingenium engines will also get empowered with power assisted turbochargers. The company will introduce 3-cylinder, 4-cylinder and straight six Ingenium series of engines, and these will power all the upcoming models from the house of JLR.
Moreover, JLR is also investing heavily on new connected technologies, which will debut on the Next-gen Evoque that is preparing for its world premiere towards the end of 2018.