As per the latest report, Mercedes-Benz, the world's top selling luxury auto maker is considering manufacturing its electric vehicles at its Indian manufacturing facility in Chakan, Pune. The Indian government has an ambitious vision of turning the entire auto market of the country into an electrified one by 2030. Although a long way to go, the government is making efforts to promote e-mobility in India. The government is also exploring various pollution tackling automotive technologies, while making stricter emission norms. Mercedes-Benz believes that the country will be emerging as one of the most important EV markets in the near future. Given India is already the fourth largest car market in the world and is predicted to become the third largest very soon, if India turns to the electric vehicles for good, then the Indian EV market will definitely become one of the largest in the world.
While commenting on the company’s plans regarding the local manufacturing of electric vehicles in India, the Vice President of sales & marketing at Mercedes-Benz India,Michael Jopp told the media that as the Indian market moves towards electric vehicles, the company will be investigating in local manufacturing of the same here. As part of the company’s long term perspective on the Indian car market, Mercedes-Benz wants to manufacture its electric vehicles here. When the decision is made, the company will surely manufacture the electric vehicle at its facility in Chakan, alongside the regular combustion engine vehicles.
However, Mercedes-Benz is currently only studying the feasibility of local manufacturing of its electric vehicles. The company will take its decision only after thorough evaluations, as India still lacks the basic charging infrastructure for the advanced EVs. The Indian government is yet to offer solid EV policies to promote electric vehicles in the country, while huge customs on imported vehicles and parts are also major concerns, which are deterring many companies from taking decisions on investing in local production here. If the Indian government relaxes import duties and offers substantial subsidies for the EVs, then Mercedes-Benz can easily launch its EVs in the country, given its great interest and proactiveness in the Indian auto market.
Mercedes-Benz has formed a new sub-brand for its EVs - called the EQ. The EQ vehicles will start launching in the global market from 2019 onwards, and the EQ C electric SUV will be the first product in the lineup.
Mercedes-Benz, which is the leading luxury car brand in India for quite some time now, is very aggressive about launching new models in the country. In the recent years Mercedes is known for its series of back to back launches of new and updated models in the Indian market, which actually reinforced its lead in the country’s luxury car market. Mercedes-Benz is also the first car maker in India to have launched India’s first BS-VI compliant vehicle, while the deadline to make all the vehicles of India adhere to the new BS-VI norms is in 2020. The German luxury auto giant launched the 2018 Mercedes-AMG S63 coupe in India priced at Rs. 2.55 crore (ex-showroom), and is currently keenly looking forward to the Indian government's electric vehicle policy, as the company braces up with its future plans for the EV market of India.