The leading luxury car brand in India, Mercedes-Benz is commemorating its 25th anniversary of Indian operations this year. The German luxury auto giant has already started its product offensive strategy in India for 2019 with the launch of the V-Class luxury MPV in January. Mercedes-Benz India is expected to launch many new models this year, which includes the company very first all-electric vehicle – the EQC.
EQ is the all-electric vehicle brand from Mercedes-Benz, and the EQC e-SUV is the first model from this new brand. Mercedes-Benz India boss, Martin Schwenk confirmed the speculations, saying that the said that the EQC may come to India by the end of 2019.
Mercedes-Benz has all plans to rule the luxury car market of India by continuously refreshing its portfolio and adding new models. The German auto major is also planning to lead the electrified vehicle market in India in the luxury space by launching its new EVs and by locally assembling the hybrid models in the country.
Mercedes-Benz’s commitment towards the Indian market and its strong market strategies are evident by its aggressive launch strategy. The company is also proactive when it comes to new norms in India. Mercedes has already rolled out its models powered by BS-VI compliant engines ahead of any other carmaker in the country, to be really ahead of the 2020 deadline. Now, the company is reportedly focusing on bringing in EVs and hybrids in the country, as the country is heading towards electrification. Mercedes-Benz India locally assembles nine out of the 15 models in its portfolio. Thus, assembling hybrid models locally won’t be a difficult task for the company.
Schwenk also said that for further localization in India, he thinks hybrid vehicles are the first step, due to their higher midterm market potential. He added by saying that the economic conditions are much better now. While it continues to be volatile, the government is taking steps to stabilize the overall economy.
Mercedes-Benz showcased the Generation EQ concept back in 2016 under its then newly formed EQ brand name. The EQC all-electric SUV is the first of the 10 upcoming electric models from the EC brand that are expected scheduled to be introduced by 2025.
The EQC e-SUV gets powered by a pair of electric motors for each axle, which offer a combined power output of 300kW (or 402 bhp) and a peak torque of 765 Nm. The luxury electric crossover can do the standstill to 100 kmph sprint in just 5.1 seconds. The EQC also offers a top speed of 180 kmph and offer a travel range of 450 km on a fully charged battery. Thus, the EQC is no less than any fuel sipping conventional SUV, apart from offering the benefit of zero missions. The SUV draws its juice from an 80 kWh lithium-ion battery pack.
The Mercedes EQC all-electric SUV locks its horns with the other luxury e-SUV such as the Jaguar I-Pace, Tesla Model X, India-bound Audi e-tron Quattro and the upcoming BMW iNext that will launch in 2021.