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    Rumor: Volvo Trademarks S50 Nameplate, What’s cooking?

    by Mahesh Yadav on Wednesday, Aug 02 2017

    Swedish luxury automaker Volvo has registered the S50 nameplate under their brand name. According to the speculations, the manufacturer has done this to launch a new sports car from their Polestar performance division. However, the reason behind the registration is not confirmed and another reason might be to prevent similar monikers from being used by competitors.

    Swedish luxury automaker Volvo has registered the S50 nameplate under their brand name. According to the speculations, the manufacturer has done this to launch a new sports car from their Polestar performance division. However, the reason behind the registration is not confirmed and another reason might be to prevent similar monikers from being used by competitors.

     

    Till now, there has not been any Volvo S50, therefore we can expect that the manufacturer is preparing to introduce a vehicle between the 40 and 60 monikers. Looking at the Volvo product line, it seems to be difficult to place any vehicle between the Volvo 40 and 60 families. So, we can expect a completely different vehicle from the Swedish manufacturer.

     

    Also, there might be a possibility of introducing a new coupe as there has already been some talk about Polestar working on a few bespoke models, which could begin with a coupe with the capacity to produce 600bhp. The S50 might be a stylish four-door coupe version of the next generation S40 by Volvo, a vehicle that would borrow design cues from the 40.2 concept, due late 2018.Hence, the possibility says that Volvo might follow the same path as Audi that launched A5 Sportback based on the Audi A4 by introducing an S50 based on and pricier than the S40. The point to be considered is that the previous coupes from Volvo have their names starting with ‘C’ and it will be interesting to see if the manufacturer changes that.

    However, till the time Volvo confirms anything regarding the S50 nameplate, the speculations will go on like this in the market. Currently, Volvo is busy preparing for the launch of their much anticipated Volvo X40 Crossover compact-SUV due for 2017. Let’s wait and watch if the manufacturer announces anything related to the newly acquired S50 badge in the near future. Stay tuned to V3cars.com for further updates on X40 and S50.


    ABOUT THE AUTHOR

    Mahesh is a fan of compact, quirky and underrated vehicles that punch above their weight. Multix, Nano, Strom R3 and Navi are his favorites.

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