Published : 26 January 2026
Read Time : 5 min
Author: Mahesh Yadav
MG Astor base variant’s effective purchase price excluding registration and insurance has gone from Rs. 11.48 lakh in July 2025 to Rs. 8.44 lakh in January 2026 including the available discounts. That’s a massive drop of Rs. 3.04 lakh. This price drop includes only ~Rs. 35,000 in the form of recent GST rate cuts. If not for the price hike of Rs. 14,100 in January 2026, the effective purchase price would have gone even lower to Rs. 8.30 lakh.

Here’s what happened in January 2026:
For this price, you are getting a big and fairly-loaded car with following standard features:
*Must-have features are highlighted with italics and underline
You could say that the car is much better loaded than many B2-segment SUVs measuring 4 meters or less. The sub-4m SUVs costing more than Rs. 8.50 lakh (ex-sh) often provide fewer important features than the Astor, which also has to bear a higher tax burden (40% GST) than a B2-segment SUV (18% GST).
The only features I might miss here are:
The Astor base variant covers the safety aspects also quite well with features such as:
Firstly, our source claims that these offers are only applicable for the month of January. However, we believe they may spill into February 2026 as well.
Secondly, even after operating in India for 7 years now with having vehicles on sale for well over 6 years in our country, they haven’t figured out how to price a product. The Hector started with a price tag of Rs. 12.48 lakh in 2019 and after lots of swings in price over the years, today it costs Rs. 11.99 lakh. The Hector also wears a fourth face today since it was first introduced in India. That means, it has received 3 facelifts, one roughly every 2 years. If they followed the industry standards, the Hector should have been getting ready for a generation update by now.
The Astor has gone through its share of price ups and downs and considering its effective price today, it costs Rs. 1.21 lakh less than it did when it was first introduced in 2021 while the market was boiling hot. If they are having difficulties selling a good-looking, beautifully-loaded and underpriced car like the Astor, then something has gone terribly wrong.
When you see that a brand is struggling to sell their products and they are forced to cut prices and/or use discounts to move stock, then it’s likely that they are not in a good financial position because such price cuts are not sustainable in the long run. Deep discounts also impact the brand reputation. Hence, the resale value of the car could suffer more than even an overpriced car costing Rs. 8.50 lakh (ex-sh) today. The impact could be worse if the brand has to wrap up their business from India as car owners struggle to maintain their cars while brand service centres gradually disappear.
Would you consider buying the MG Astor Sprint variant with 1.5L petrol-manual powertrain at Rs. 8.44 lakh + insurance & registration costs?
To learn more about the factors that decide a car’s resale value, consider watching the following video:
Helpful Links:
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Sell Used Car Online – Enter your car and contact details to get an instant price estimate and book a free inspection with our partner network