Tata Motors To Launch 10 New Cars By FY2031, Targets 25-Model Portfolio

The expansion forms part of Tata Motors’ strategy to increase annual passenger vehicle sales to over 12 lakh units while achieving 18-20 percent market share by FY2031.

Tata Motors To Introduce 10 New Nameplates

Tata Motors currently offer 9 ICE models and 6 EVs. By FY2031, the company plans to increase its lineup to 15 ICE cars and 10 EVs. This means Tata will introduce 6 new ICE nameplates, 4 new EV nameplates and over 30 lifecycle updates, facelifts and new variants. Some of the confirmed upcoming launches include:

• Sierra EV (June 30, 2025)
• Safari EV
• Avinya EV

The remaining new models are expected to span multiple body styles and segments as Tata continue expanding their presence across the passenger vehicle market.

EVs To Play A Major Role

Electric vehicles remain central to Tata Motors' future growth plans. The company expects EVs to account for around 30% of its passenger vehicle sales by FY2031. Based on Tata's sales target of over 12 lakh units annually, this translates to approximately 3.5 lakh to 4 lakh EV sales every year. Tata also expects EVs and CNG vehicles together to account for nearly 45% of India's passenger vehicle market by the end of the decade.

Manufacturing Capacity To Increase

To support the planned product expansion, Tata Motors will significantly increase its manufacturing capacity. The company aims to raise annual production capacity from around 9 lakh units to 13 lakh units over the next 2-3 years through investments in new facilities and upgrades to its existing plants.

What This Means For Buyers

With 10 new nameplates and more than 30 updates planned over the next 5 years, Tata Motors are preparing one of the most aggressive product offensives in the Indian passenger vehicle market.

Buyers can expect a wider choice of body styles, powertrains and price points, particularly in the electric vehicle space where Tata already holds a strong position. Upcoming products such as the Sierra EV, Safari EV and Avinya are expected to strengthen the brand's presence in premium and lifestyle-oriented segments while new ICE models will help Tata remain competitive as the market gradually transitions towards electrification.

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