Hyundai Exter SUV Expected Price (Variant-Wise Estimation) With Logic
In this article, we’ll estimate the ex-showroom prices of the 2023 Hyundai Exter small SUV and explain the logic behind our calculations. We’ll first look at the prices of the variants with the 1.2L petrol-manual powertrain and then get to the petrol-automatic and CNG variants. Let’s start with establishing the baseline price for the Hyundai Exter EX variant.
Note: These are our Hyundai Exter price estimations based on the information available as of May 24, 2023. If we get more details like variant-wise features a few days before the price reveal, we’ll update this article to reflect the revisions based on the brochure and new details.
Hyundai Exter EX Petrol-Manual Expected Price - Rs. 6.50 Lakh
The Exter will share this 1.2L normal petrol-manual powertrain with the Grand i10 Nios. Moreover, it’s also likely to share its platform with the Nios hatchback.
So, considering the style, ground clearance and some potential base model feature additions, we should expect a substantial premium over the Nios hatchback. It’s also worth noting that the demand for SUV-style cars is very high right now. So, it’s natural to expect Hyundai to capitalise on that front.
However, the competition from the small SUV segment leader — Tata Punch — is also quite stiff. So neither can Hyundai afford to price it lower than the Punch base model nor can they price it much higher than the Punch. Pricing it lower would mean diluting the Exter brand while pricing it significantly higher would eliminate it from many buyers’ shortlists.
The Punch starts at Rs. 6.0 lakh (ex-showroom) while the Nios starts at Rs. 5.73 lakh. I believe Hyundai will play the value card and price it higher than the Punch while offering more features than the Punch Pure variant. Such a move should more than offset the price gap. With that in mind, a starting price of Rs. 6.50 lakh seems substantial enough to give it some breathing room over the entry-level variant of the Nios. Meanwhile, it’ll also keep it far enough from the Punch base model and help Hyundai position Exter higher than the Punch — at least psychologically.
Hyundai Exter S Petrol-Manual Expected Price - Rs. 7.20 Lakh
At the time of publishing this article, we don’t know the exact feature details. Still, judging by the competitive space, we expect Hyundai to place the S variant at around Rs. 7.20 lakh. This will allow them to price it bang in between the Punch Adventure variant and the Fronx Sigma variant.
Assuming that the Exter S variant will offer more features than the Punch Adventure as well as the Fronx Sigma, it’ll have a nice breathing room in between its two prime rivals. On the one hand, you could buy the Exter and get more features than the Punch. On the other hand, you could save some cash and choose the Exter over the slightly bigger Fronx.
Hyundai Exter SX Petrol-Manual Expected Price - Rs. 8.0 Lakh
The jump from S to SX variant could cost another Rs. 80,000 or so. Hyundai normally offer good value and a lot of features in their 2nd highest variants. Often, the value is so good that you don’t even need to wait for our variants explained article to know that the upgrade to the higher variant is easily worth the price gap.
Hence, I’m expecting to see a price of Rs. 8.0 lakh for the Exter SX petrol-manual variant. This variant could very well become the bread-and-butter model in the Exter lineup and one of the easiest to recommend to potential buyers.