Lexus UX

Lexus India introduced one of its first and one-of-a-kind ‘Lexus Meraki On Wheels’, an unique and innovative retail concept that aims to bring Lexus closer to potential buyers. Lexus India launched a brand space in Calicut, the 4th inclusive Meraki showroom in India, on July 31, 2023, inspired by the Greek concept of Meraki. The other 3 brand spaces are in Gurugram, Coimbatore, and Pune.

Lexus have opened a new brand experience centre in Coimbatore, Tamil Nadu. The one-of-a-kind experience centre takes design inspiration from Coimbatore’s industrial legacy of engineering and textile.

At the Kenshiki Forum 2022, Lexus announced that they are working on an electric SUV with software-based manual transmission. However, unlike an automatic transmission with manual control through shifter lever or paddle shifters, the Lexus EV will offer a full manual transmission driving experience. It’ll have a proper H-pattern shifter along with clutch pedal, a tachometer and sounds in the cabin to simulate driving a manual transmission.