V3Cars
V3Cars
iconUpcoming Cars
iconPopular Cars
iconLatest Cars
iconElectric Cars
News

Stay updated with the latest automotive news.

Reviews

Discover expert car reviews and comparisons.

Videos

Watch in-depth video reviews, comparison, variants explained and more.

Calculators

Estimate costs and savings with our handy automotive calculators.

Buy, Sell & Renew

Simplify your car ownership journey with our buying, selling, and renewal tools.

Others

Explore additional resources and comparisons for car enthusiasts.

HomeNewsLexus India Introduces Lexus Meraki On Wheels

Published : 06 August 2023

Read Time : 5 min

Lexus India introduced one of its first and one-of-a-kind ‘Lexus Meraki On Wheels’, an unique and innovative retail concept that aims to bring Lexus closer to potential buyers. Lexus India launched a brand space in Calicut, the 4th inclusive Meraki showroom in India, on July 31, 2023, inspired by the Greek concept of Meraki. The other 3 brand spaces are in Gurugram, Coimbatore, and Pune.

AD
Lexus India Introduces Lexus Meraki On Wheels

Lexus India have gone beyond the realms of digitisation and brick-and-mortar by introducing the 'Lexus Meraki On Wheels', a reinvented concept of automotive retail that can take Lexus on phygital ground to offer a truly immersive experience for potential buyers. 

With the 'Lexus Meraki On Wheels' automotive retail concept, Lexus aim to reach out to discerning customers with a focus on connecting the remote parts of Kerala. Due to Kerala's unique topography and demographic distribution, it poses a challenge in reaching out to prospective Lexus customers.

Also Read: New-Gen Toyota Vellfire Launched — Prices Start From Rs. 1.20 Crore

Note: Instantly Sell Your Old Car With V3Cars Sell Used Car Platform

The Meraki will be docked at one location for 3-6 months and will tour 2-3 key cities in Kerala over a year. With the new retail strategy, the Lexus experience can now be available at the customer’s doorsteps. Lexus currently offers 3 service points in Kerala — Kochi, Trivandrum, and Calicut. Lexus plan to expand their brand space to 17 markets and across 24 touchpoints in India with the help of ‘Lexus Meraki On Wheels’ in the near future.

The setup of this miniature brand space involves a luxury sedan on display and a Guest Lounge, which represents the values and philosophy of Lexus. The Meraki is designed to offer customers a full Lexus experience, whether in metros or Tier II and Tier III cities. The interior of the Luxurious Guest Lounge includes a 65-inch LED TV, displays, and decor in keeping with the brand. The lounge will host a virtual guest experience called the Virtual Dome. The virtual guest experience centre will offer an array of models, such as the NX, LX, ES, LC, and LS, that will provide customers with a complete 3D-based experience, including an in-depth understanding of each model, its interior, exterior, and functionality. Customers can also enquire and place requests for a test drive.

On the occasion, Naveen Soni, President, Lexus India, commented, “Kerala is a key hub for Lexus India’s future mobility strategy in the southern region. With the establishment of our GEC facility in Kochi recently, we are bullish on the potential of Lexus in the region. The launch of Lexus Meraki on Wheels further reiterates our commitment of offering an unparalleled brand experience for our guests, here in Kerala. With this unique retail experience, we are determined to bring the Lexus experience to the doorstep of our guests irrespective of their geographical presence, especially in the non-metro markets”.

Also Read: Mahindra XUV300 Facelift Likely To Offer Panoramic Sunroof 

Note: Now Find Out The Fuel Price In India Using V3Cars

AD

Did you find this information helpful?

Saloni Chaudhary
Saloni Chaudhary

Content Writer Executive

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.

Comments

0 comments

U
Loading comments...

Car News Update

View All Latest News
2026 Mahindra Bolero Bold Edition - Features And Details

Mahindra Bolero Bold Edition Revealed With Bronze Accents And Rear Camera

Mahindra have revealed the 2026 Bolero Bold Edition, which adds bronze exterior accents, revised seat upholstery and a reversing camera. Offered through an accessories package, the Bold Edition’s pricing remains undisclosed.

Siddharth
Maruti Suzuki Grand Vitara 2026 Oct Price Change - Hiked Up To 10k

October 2026: Maruti Suzuki Grand Vitara Price Change - Hiked By Up To 10k

Maruti Suzuki have increased the prices of the 2026 Grand Vitara by up to Rs. 10,000. The Zeta variant with the 1.5L normal petrol-manual powertrain received the highest percentage price hike of 0.73%. The Alpha variant with the same powertrain and the Zeta and Alpha variants with the 1.5L normal petrol-automatic powertrain also became costlier by Rs. 10,000. Meanwhile, the Delta and Zeta variants with the 1.5L normal CNG-manual powertrain received a price hike of Rs. 5,000. The prices of all other variants remain unchanged. Following the price revision, the Grand Vitara’s ex-showroom prices range from Rs. 10.77 lakh to Rs. 19.62 lakh.

Navneet Kumar
Maruti Suzuki Victoris 2026 Oct Price Change - Hiked Up To 10k

October 2026: Maruti Suzuki Victoris Price Change - Hiked By Up To 10k

Maruti Suzuki have increased the prices of the 2026 Victoris by up to Rs. 10,000. The ZXI Plus variant with the 1.5L normal petrol-manual powertrain received the highest percentage price hike of 0.65%. The ZXI Plus variant with the 1.5L normal petrol-automatic powertrain also became costlier by Rs. 10,000, while the prices of all other listed variants remain unchanged. Following the price revision, the Victoris’s ex-showroom prices range from Rs. 10.50 lakh to Rs. 19.99 lakh.

Navneet Kumar
Maruti Suzuki Eeco 2026 Oct Price Change - Hiked Up To 5k

October 2026: Maruti Suzuki Eeco Price Change - Hiked By Up To 5k

Maruti Suzuki have increased the prices of the 2026 Eeco by up to Rs. 5,000. The Cargo variant with the 1.2L petrol-manual powertrain received the highest percentage price hike of 0.92%. Select variants with the 1.2L CNG-manual powertrain also became costlier by up to Rs. 5,000, while several other variants received smaller price increases of Rs. 2,500 or remained unchanged. Following the price revision, the Eeco’s ex-showroom prices range from Rs. 5.28 lakh to Rs. 8.09 lakh.

Navneet Kumar
Maruti Suzuki Invicto 2026 Oct Price Change - Hiked Up To 5k

October 2026: Maruti Suzuki Invicto Price Change - Hiked By Up To 5k

Maruti Suzuki have increased the prices of the 2026 Invicto by up to Rs. 5,000. The Zeta Plus 7S variant with the 2.0L hybrid petrol-automatic powertrain received a price hike of Rs. 5,000, representing an increase of 0.20%. The prices of the Zeta Plus 8S and Alpha Plus 7S variants remain unchanged. Following the price revision, the Invicto’s ex-showroom prices range from Rs. 25.02 lakh to Rs. 28.71 lakh.

Navneet Kumar
Maruti Suzuki Jimny 2026 Oct Price Change - Hiked Up To 5k

October 2026: Maruti Suzuki Jimny Price Change - Hiked By Up To 5k

Maruti Suzuki have increased the prices of the 2026 Jimny by up to Rs. 5,000. The Zeta All Grip Pro variant with the 1.5L petrol-manual powertrain received the highest percentage price hike of 0.40%. The Zeta All Grip Pro variant with the 1.5L petrol-automatic powertrain also became costlier by Rs. 5,000. Following the price revision, the Jimny’s ex-showroom prices range from Rs. 12.59 lakh to Rs. 14.52 lakh.

Navneet Kumar
Maruti Suzuki Brezza 2026 Oct Price Change - Hiked Up To 10k

October 2026: Maruti Suzuki Brezza Price Change - Hiked By Up To 10k

Maruti Suzuki have increased the prices of the 2026 Brezza by up to Rs. 10,000. The LXI variant with the 1.0L turbo petrol-manual powertrain received the highest percentage price hike of 1.35%. The prices of select variants with the 1.5L petrol-manual and CNG-manual powertrains also increased by Rs. 5,000, while the prices of the listed petrol-automatic variants and some other variants remained unchanged. Following the price revision, the Brezza’s ex-showroom prices range from Rs. 7.50 lakh to Rs. 13.55 lakh.

Navneet Kumar
Maruti Suzuki Fronx 2026 Oct Price Change - Hiked Up To 5k

October 2026: Maruti Suzuki Fronx Price Change - Hiked By Up To 5k

Maruti Suzuki have increased the prices of the 2026 Fronx by up to Rs. 5,000. The Sigma variant with the 1.2L normal petrol-manual powertrain received the highest percentage price hike of 0.73%. Select variants with the 1.2L CNG and 1.0L turbo petrol powertrains also became costlier by Rs. 5,000. Following the price revision, the Fronx’s ex-showroom prices range from Rs. 6.89 lakh to Rs. 11.88 lakh.

Navneet Kumar
Maruti Suzuki Ertiga 2026 Oct Price Change — Hiked Up To 10k

October 2026: Maruti Suzuki Ertiga Price Change — Hiked By Up To 10k

Maruti Suzuki have recently increased the prices of the 2026 Ertiga. The ZXI Plus variants with the 1.5L petrol-manual and petrol-automatic powertrains received the biggest price hike of Rs. 10,000. The Maruti Suzuki Ertiga 2026 prices now start from Rs. 8.90 lakh and go up to Rs. 13.14 lakh. In percentage terms, this is a price hike of up to 0.86%.

Navneet Kumar
Maruti Suzuki XL6 2026 Oct Price Change — Hiked Up To 10k

October 2026: Maruti Suzuki XL6 Price Change — Hiked By Up To 10k

Maruti Suzuki have recently increased the prices of the 2026 XL6. The Alpha Plus variants with the 1.5L petrol-manual and petrol-automatic powertrains received the biggest price hike of Rs. 10,000. The Maruti Suzuki XL6 2026 prices now start from Rs. 11.62 lakh and go up to Rs. 14.52 lakh. In percentage terms, this is a price hike of up to 0.77%.

Navneet Kumar
Hyundai Bayon Safety Features - 6 Airbags And Level 2 ADAS

Hyundai Bayon Safety Features Revealed Ahead Of October 26 Launch

Hyundai have revealed the Bayon’s safety features ahead of its October 26 launch. The SUV will offer 6 airbags, electronic stability control and tyre pressure monitoring as standard. Its available driver assistance package includes adaptive cruise control, blind-spot collision avoidance and navigation-based speed assistance.

Siddharth
Hyundai Bayon 2026 - Launch, Engine, Features And Safety

2026 Hyundai Bayon Top 9 Things To Know Before Launch

Hyundai have revealed the 2026 Bayon and detailed its safety equipment ahead of its October 26 launch. The new SUV is expected to sit between the Venue and Creta. Here are the top 9 things you should know about its design, powertrain, features and safety before launch.

Nikil Jonathan

Expert Car Reviews

View All Car Reviews
2026 Maruti Baleno Facelift Review In Pictures

2026 Maruti Baleno Facelift Photo Gallery - Design, Features And Drive Review

The 2026 Maruti Baleno facelift gets a new 1.2L 3-cylinder petrol engine, level 2 ADAS and ventilated front seats. We drove it to see whether the new engine and added features make up for the loss of the old 4-cylinder’s refinement.

Aryan Tyagi
2026 Tata Curvv Series X Photo Gallery - Exterior And Interior

2026 Tata Curvv Series X Photo Gallery - Exterior, Interior And Features

Tata have launched the 2026 Curvv Series X with a simpler variant lineup and several features moved further down the range. We got a closer look at the new Curvv Series X, including the Pure X Plus and Creative X Plus variants. In this detailed photo gallery, we take you through their exterior differences, interior, features, rear-seat space and the construction of Tata’s R-Comfort seats.

Siddharth
2026 Maruti Brezza Facelift

2026 Maruti Brezza Facelift Worth Buying?

The 2026 Maruti Brezza adds a 1.0L turbo petrol engine, more features and a 5-star Bharat NCAP rating. Its underbody CNG cylinder also frees up the full 328L boot. However, not every powertrain and variant offers equally strong value. We explain which Brezza to buy and when a rival makes more sense.

Siddharth
2026 Maruti Brezza 1.0L Turbo First Drive Review

2026 Maruti Arena Brezza 1.0L Turbo Manual First Drive Review

We drove the 2026 Maruti Arena Brezza with its new 1.0L turbo petrol engine and 6-speed manual transmission. We covered roughly 50km over about 2 hours at speeds representative of typical city driving. Here are my impressions of its performance, refinement, mileage, highway manners, ride and everyday usability.

Jagdev Kalsi
2026 Brezza CNG 328L Boot Space Explained

2026 Maruti Brezza CNG 328L Boot Space Explained

The 2026 Maruti Brezza CNG now has its cylinder mounted below the body, allowing it to retain the petrol version’s full 328L boot space. We examine the practical improvement, dimensions, ground clearance and boot-related features offered with each CNG variant.

Siddharth
2026 Brezza Turbo Vs 1.5L Petrol - Which One To Buy?

2026 Maruti Brezza 1.0L Turbo Vs 1.5L Petrol - Which One To Buy?

The 2026 Maruti Brezza offers a new 1.0L turbo petrol engine alongside the familiar 1.5L normal petrol. Both engines come with a new 6-speed manual transmission. The smaller turbo costs less and offers more power, torque and features, while the 1.5L petrol claims better mileage. We compare the 2 to determine which Brezza petrol-manual makes more sense.

Siddharth
Fronx Petrol Vs CNG

Maruti Arena Fronx Petrol Vs CNG Mileage And Running Cost

If you’re wondering whether to buy the Maruti Suzuki Fronx petrol or CNG, this article will help you make a data-backed decision. We compare the latest ex-showroom prices, official mileage figures and current fuel prices in Delhi to calculate the running cost difference between the Fronx petrol and CNG variants. We also calculate how many kilometres you need to drive the Fronx CNG to recover its higher upfront cost over the petrol variant.

Prathu Sharma
2026 Honda ZR-V Hybrid Photo Gallery Exterior Interior Features

2026 Honda ZR-V Hybrid Photo Gallery

The 2026 Honda ZR-V Hybrid is set to launch in India as Honda’s new flagship SUV on May 22, 2026. Positioned above the Elevate, the ZR-V will rival premium SUVs like the Volkswagen Tiguan R-Line and Skoda Kodiaq with its strong hybrid powertrain, premium interior and advanced features. In this detailed photo gallery, we take a closer look at the ZRV Hybrid’s design, cabin, practicality, safety features and hybrid technology.

Siddharth
2026 Tata Punch EV Variant-Wise Battery Options

2026 Tata Punch EV Variant-Wise Powertrain Options – Battery, Range & Specifications

The 2026 Tata Punch EV is available with multiple battery pack and motor configurations, giving buyers the flexibility to choose between affordability and longer driving range. Depending on the variant, the new Punch EV offers different power outputs, battery capacities and claimed range. In this article, we break down the 2026 Punch EV’s variant-wise powertrain options and check out which variants get the 30kWh and 40kWh battery packs, along with their performance specifications, so you can pick the variant that best suits your needs.

Nikil Jonathan
Maruti Fronx 1.0L Turbo Petrol-Auto Actual City, Highway Mileage Test

Maruti Fronx 1.0L Turbo Petrol-Auto Mileage Test: Real World City, Highway Fuel Efficiency

In this article, we’ll present the data based on V3Cars mileage test and inform you about what real-world fuel efficiency you can expect from the Maruti Fronx 1.0L turbo petrol-automatic in city and highway driving conditions. We’ll also find out how much the mileage numbers deviate from the manufacturer-claimed fuel efficiency figures. The information presented in this article will also help you learn about the mileage differences you can expect when driving in the city vs driving on the highway.

Arpit Gupta
2025 Kia Syros Features Over Kia Sonet

10 Features New Kia Syros Gets Over Kia Sonet

Kia unveiled their all-new B2-segment SUV, the 2025 Syros, on December 19, 2024. While Kia India are yet to reveal the variant-wise prices of the 2025 Syros, it is expected to slot in between the Sonet B2-SUV and Seltos C-SUV.

Nikil Jonathan
Hyundai Exter 1.2L Petrol-Auto Actual City, Highway Mileage Test

Hyundai Exter 1.2L Petrol-Auto Mileage Test: Real World City, Highway Fuel Efficiency

In this article, we’ll present the data based on V3Cars mileage test and inform you about what real-world fuel efficiency you can expect from the Hyundai Exter 1.2L petrol-automatic in city and highway driving conditions. We’ll also find out how much the mileage numbers deviate from the manufacturer-claimed fuel efficiency figures. The information presented in this article will also help you learn about the mileage differences you can expect when driving in the city vs driving on the highway.

Arpit Gupta
google news
AD
AD