April 2024 Maruti Suzuki, Nexa Car Sales Analysis – YoY, MoM Change, 6-Month Tren | V3Cars

In this April 2024 Maruti Suzuki Cars sales analysis article, we’ll look at the car sales of Arena and Nexa for the previous month. We’ll also compare the YoY and MoM change to find out which Maruti cars’ sales improved and which ones declined.

Maruti Car Sales Analysis

April 2024 - Maruti Suzuki Arena & Nexa Car Sales Figures - YoY Change

  • Top Gainers:
    • Ertiga: The Ertiga MPV experienced a substantial year-on-year (YOY) increase in sales, with a remarkable 144.83% growth. This surge in sales could be attributed to factors such as updates or enhancements to the model, increased demand for MPVs, or promotional activities.
    • Dzire: Maruti Suzuki Dzire, a popular sedan, saw a significant YOY increase of 56.19% in sales. This indicates sustained demand for compact sedans in the market, potentially driven by factors like fuel efficiency, comfort, and brand trust associated with Maruti Suzuki.
    • Fronx: Another notable performer is the Fronx SUV, which saw a substantial YOY increase of 62.64% in sales. This suggests that the model has resonated well with consumers, possibly due to its features, design, or competitive pricing.
  • Top Losers:
    • Swift: The Swift hatchback witnessed a considerable YOY decline of 78.17% in sales, marking it as one of the top losers. This decline could be due to factors such as increased competition in the hatchback segment, changing consumer preferences, or supply chain disruptions affecting production.
    • Alto K10: Similarly, the Alto K10 hatchback also experienced a significant YOY decline of 21.69% in sales. This decline may reflect a shift in consumer preferences towards other models or segments offering better features, safety, or value for money.
    • Celerio: The Celerio hatchback saw a notable YOY decrease of 34.15% in sales. This decline could be attributed to various factors such as aging design, increased competition in the hatchback segment, or changing consumer preferences towards newer models.
  • Overall Trend:
    • SUVs and MPVs: SUVs and MPVs continue to perform well, with models like Brezza, Ertiga, and XL6 showing significant YOY growth. This suggests ongoing consumer interest in utility and multi-purpose vehicles, driven by factors like comfort, versatility, and road presence.
    • Hatchback Challenges: Some hatchback models, such as Swift, Alto K10, and Ignis, faced challenges with declining sales. This could indicate shifting consumer preferences towards other vehicle segments like sedans and SUVs, or it might highlight the need for updates or refreshes to stay competitive in the market.
    • Segment Dynamics: The data also highlights segment-specific trends, with sedans like Dzire performing well, while certain hatchback models struggle. Understanding these segment dynamics is crucial for automakers to tailor their product offerings and marketing strategies effectively.
    • In conclusion, the sales data reflects the dynamic nature of the automotive market, with certain models experiencing significant growth while others face challenges. Identifying the reasons behind these trends can help automakers adapt their strategies to meet evolving consumer preferences and market conditions.

Also Read: June 2023 - Maruti Nexa Jimny Petrol Variants Explained - Which One To Buy?

MARUTI SUZUKI ARENA & NEXA CAR SALES - APRIL 2024

YOY CHANGE

Rank

Model

Segment

Body-Type

Apr 2024

Apr 2023

Change

%Change

Trend

1

WagonR

B1

Hatch

17,850

20,897

-3,047

-14.58

2

Brezza

B2

SUV

17,113

11,836

5,277

44.58

3

Dzire

B2

Sedan

15,825

10,132

5,693

56.19

4

Fronx

B2

SUV

14,286

8,784

5,502

62.64

5

Baleno

B2

Hatch

14,049

16,180

-2,131

-13.17

6

Ertiga

C1

MPV

13,544

5,532

8,012

144.83

7

Eeco

A

MPV

12,060

10,504

1,556

14.81

8

Alto K10

A

Hatch

9,043

11,548

-2,505

-21.69

9

Grand Vitara

C1

SUV

7,651

7,742

-91

-1.18

10

Swift

B1

Hatch

4,094

18,753

-14,659

-78.17

11

XL6

C2

MPV

3,509

2,860

649

22.69

12

Celerio

A

Hatch

3,220

4,890

-1,670

-34.15

13

S-Presso

A

SUV

2,476

2,562

-86

-3.36

14

Ignis

B1

Hatch

1,915

4,101

-2,186

-53.30

15

Ciaz

C2

Sedan

867

1,017

-150

-14.75

16

Jimny

B2

SUV

257

-

-

-

-

17

Invicto

D1

MPV

193

-

-

-

-

April 2024 - Maruti Suzuki Arena & Nexa Car Sales Figures - MoM Change

  • Top Gainers:

    • Brezza: The Brezza SUV saw a significant month-on-month increase of 17.10% in sales. This indicates strong demand for SUVs in the market, possibly driven by factors such as new marketing campaigns, promotional offers, or consumer preferences shifting towards SUVs.
    • WagonR: The WagonR hatchback also experienced a notable month-on-month increase of 9.05% in sales. This suggests sustained popularity for the model, potentially due to its practicality, fuel efficiency, and affordability.
    • Fronx: Another SUV, the Fronx, saw a MOM increase of 14.01% in sales. This could be attributed to factors such as positive reviews, word-of-mouth recommendations, or effective marketing strategies employed by Maruti Suzuki.
  • Top Losers:

    • Swift: The Swift hatchback witnessed a significant month-on-month decline of 73.97% in sales. Such a steep drop could be due to various factors like production constraints, supply chain disruptions, or a shift in consumer preferences away from hatchbacks.
    • Grand Vitara: The Grand Vitara SUV experienced a substantial month-on-month decrease of 31.88% in sales. This decline could indicate challenges specific to the model, such as competition from newer SUVs or a lack of updates compared to other models in the segment.
    • Ignis: The Ignis hatchback also saw a notable month-on-month decrease of 31.31% in sales. This decline might be attributed to factors such as aging design, increased competition in the hatchback segment, or a lack of significant updates or enhancements.
  • Overall Trends:

    • Segment Dynamics: The data highlights the importance of segment dynamics in influencing month-on-month sales changes. SUVs like Brezza and Fronx continue to perform well, indicating sustained demand for this segment, while certain hatchback and sedan models face challenges.
    • Model-Specific Factors: The performance of individual models can be influenced by various factors such as marketing efforts, product updates, pricing strategies, and external market conditions. Understanding these factors is crucial for manufacturers to adapt their strategies and maintain competitiveness.
    • Consumer Preferences: Changes in consumer preferences, influenced by factors like economic conditions, fuel prices, and emerging trends, can impact the sales of specific models or segments. Manufacturers need to stay attuned to these preferences to effectively meet market demand.
    • In conclusion, while some models experience month-on-month growth, others face declines, reflecting the dynamic nature of the automotive market. Analyzing these trends can help manufacturers make informed decisions to optimize sales and stay competitive.

Also read: June 2023 - Maruti Nexa Baleno Petrol, CNG Variants Explained - Which One To Buy? 

MARUTI SUZUKI ARENA & NEXA CAR SALES - APRIL 2024

MOM CHANGE

Rank

Model

Segment

Body-Type

Apr 2024

Mar 2024

Change

%Change

Trend

1

WagonR

B1

Hatch

17,850

16,368

1,482

9.05

2

Brezza

B2

SUV

17,113

14,614

2,499

17.10

3

Dzire

B2

Sedan

15,825

15,894

-69

-0.43

4

Fronx

B2

SUV

14,286

12,531

1,755

14.01

5

Baleno

B2

Hatch

14,049

15,588

-1,539

-9.87

6

Ertiga

C1

MPV

13,544

14,888

-1,344

-9.03

7

Eeco

A

MPV

12,060

12,019

41

0.34

8

Alto K10

A

Hatch

9,043

9,332

-289

-3.10

9

Grand Vitara

C1

SUV

7,651

11,232

-3,581

-31.88

10

Swift

B1

Hatch

4,094

15,728

-11,634

-73.97

11

XL6

C2

MPV

3,509

4,505

-996

-22.11

12

Celerio

A

Hatch

3,220

3,478

-258

-7.42

13

S-Presso

A

SUV

2,476

2,497

-21

-0.84

14

Ignis

B1

Hatch

1,915

2,788

-873

-31.31

15

Ciaz

C2

Sedan

867

590

277

46.95

16

Jimny

B2

SUV

257

318

-61

-19.18

17

Invicto

D1

MPV

193

348

-155

-44.54

Maruti Suzuki Arena & Nexa — 6-Month Sales Trend (Nov 2023 - Apr 2024)

MARUTI SUZUKI ARENA & NEXA CAR

LAST 6 MONTHS (NOV 2023 - MAR 2024) SALES TREND

Model

Segment

Body-Type

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

Apr 2024

6 Month Avg

WagonR

B1

Hatch

16,567

8,578

17,756

19,412

16,368

17,850

16,089

Dzire

B2

Sedan

15,965

14,012

16,773

15,837

15,894

15,825

15,718

Baleno

B2

Hatch

12,961

10,669

19,630

17,517

15,588

14,049

15,069

Brezza

B2

SUV

13,393

12,844

15,303

15,765

14,614

17,113

14,839

Ertiga

C1

MPV

12,857

12,975

14,632

15,519

14,888

13,544

14,069

Swift

B1

Hatch

15,311

11,843

15,370

13,165

15,728

4,094

12,585

Fronx

B2

SUV

9,867

9,692

13,643

14,168

12,531

14,286

12,365

Eeco

A

MPV

10,226

10,034

12,019

12,147

12,019

12,060

11,418

Grand Vitara

C1

SUV

7,937

6,988

13,438

11,002

11,232

7,651

9,708

Alto K10

A

Hatch

8,076

2,497

12,395

11,723

9,332

9,043

8,844

XL6

C2

MPV

3,472

2,226

4,363

4,093

4,505

3,509

3,695

Celerio

A

Hatch

2,215

247

4,406

3,586

3,478

3,220

2,859

S-Presso

A

SUV

1,883

60

3,454

3,059

2,497

2,476

2,238

Ignis

B1

Hatch

1,660

392

2,598

2,110

2,788

1,915

1,911

Ciaz

C2

Sedan

278

489

363

481

590

867

511

Jimny

B2

SUV

1,020

730

163

322

318

257

468

Invicto

D1

MPV

470

502

496

366

348

193

396

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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