HARMAN Lead The Shift To Personalized Software-Driven Audio And Sound Experiences Inside The Vehicle (Press Release) | V3Cars

Here’s what HARMAN have to say about leading the shift to personalized software-driven audio and sound experiences inside the vehicle:

Audio is one of the most personal and emotionally powerful elements of the in-vehicle experience. Today, HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is introducing a new set of production-ready personalization technologies designed specifically for the modern car audio environment. From individualized and shared listening experiences to adaptive sound design and branded audio atmospheres, these software-driven solutions work independently and together to help OEMs create intelligent, expressive cabins that respond to both occupants and the moment.

 

“Personalization is where consumers feel the difference most—when the cabin adapts to the people inside, the content they love, and the context of the journey,” said Dave Schneider, Vice President, Car Audio Portfolio Management at HARMAN. “With decades of leadership in car audio, we understand how sound shapes emotion and connection in the vehicle. That expertise allows us to deliver solutions that make in-cabin experiences feel intelligent, immersive, and unmistakably personal.”

Ready StreamShare was built for that reality. It transforms the vehicle into a shared hub for media and communication by creating a wireless audio connection that links multiple personal mobile devices and HARMAN’s ultra-low-latency headphones. The result is a cabin where passengers can listen individually, effortlessly join shared content experiences or initiate natural conversations without removing their headphones. Using the Ready StreamShare mobile app, each occupant can control their experience while the system coordinates shared moments across the cabin. It’s personalization that harmonizes the experience.

In today’s automotive landscape, where EVs and hybrids are becoming more common and traditional engine sound is disappearing, the role of audio in shaping the complete vehicle experience has never been more important. Sound becomes a primary sensory cue, influencing how the vehicle feels and how occupants connect to it. This shift creates a new opportunity for OEMs to design sound intentionally, using personalized and adaptive sound experiences as a powerful expression of brand.

That’s where HALOsonic Electronic Sound Synthesis (ESS) comes in. Instead of simply filling in simulated engine noise, HALOsonic turns sound into a deliberate, customizable experience, helping OEMs craft distinctive acoustic signatures that bring emotion back to driving, whether in electric or gas vehicles. New patent-pending sound instruments, including wave terrain synthesis, give sound engineers powerful tools to shape sounds that truly set a vehicle apart. A new sound adjustment slider puts that control into the hands of drivers, allowing them to intuitively shape how the vehicle “feels” by moving seamlessly between sound cues along a continuous spectrum. To support faster innovation, OEMs can design and refine these sounds in a simulated driving environment, accelerating development while reducing the need for physical vehicle prototypes.

At the same time, HARMAN Branded Audio Experience Packages extend what premium branded audio means inside the vehicle. The story is no longer just speakers and amplification; it’s the full expression of a brand through sound, lighting and in-cabin atmosphere. Building on HARMAN’s leadership in premium audio, these experience packages blend exceptional audio performance with visual and tactile elements to create a signature environment unmistakably tied to each brand’s identity. New AI-driven enhancements elevate that personalization: Genre Optimizer recognizes the style of music playing and automatically coordinates audio, bass, and lighting to reflect the character and energy of the music, while Smart Bass Impact lets drivers set their preferred tactile bass feel, then fine-tunes it throughout the drive for steady, responsive impact.

Together, HALOsonic and HARMAN Branded Audio Experience Packages create an emotional layer in the cabin that’s not only heard—but felt.

Intelligent Experiences Built to Scale and Shipping Now

HARMAN’s latest advancements reflect a commitment to designing products that understand what drivers and passengers need today. Drawing on deep automotive expertise and the strength of its partnership with Samsung, HARMAN is creating solutions that move far beyond standalone features. These portfolio extensions demonstrate how personalization technologies can work seamlessly together to elevate life inside the vehicle, helping OEMs deliver cohesive in-cabin experiences that fit naturally into consumers’ increasingly connected digital lives.

For more details about the entire product line-up, visit: https://car.harman.com/

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