2024 Tata Curvv ICE (Petrol, Diesel) Expected Price - With Logic (Updated: Jul 17) | V3Cars

Update (Jul 17, 2024): This update of our estimations for the Tata Curvv price (Curvv petrol/Curvv diesel price) is based on the information available as of July 17, 2024. As we get more details closer to the Curvv official price reveal, we’ll update this article to reflect the revisions to factor in our learnings.

Tata — A History Of Overpricing

If there’s one thing that’s constant among Tata cars, that’s overpricing. It’s especially true among cars, which enter the so-called SUV segments. The Nexon started at our expected price but blew past Rs. 15.0 lakh barrier like it was nothing. The Punch EV managed to stay somewhat around our expected price range but it too didn’t respect the important psychological barrier of Rs. 15.0 lakh. Similarly, our price expectations for the Safari and Harrier were also off by as much as 6.0 - 6.5% for some higher variants. Although, all of those issues are now mostly in line with our price expectations once you factor in the ongoing discounts on the Nexon, Safari and Harrier.

Also Read: Tata Nexon July 2024 Discounts Of Up To Rs. 1.0 Lakh

July 2024: Tata Car Offers On Altroz, Tiago, Tigor, Nexon, Harrier, Safari

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Tata Curvv Variants

Just like the Nexon, Altroz, Punch, Harrier and Safari, you can also count on Tata to have a large number of variants — if not at the time of launch, at least a few months down the line. By ‘large’, we mean, at least more than 50. No wonder our Nexon variants explained article and video get so many viewers. It’s so damn confusing, that Tata dealerships often play our videos on the large screens at their showrooms to explain the variantt differences to their customers. How do we know this? Our viewers have shared clips and photos with us confirming this.

*Powertrain = unique engine-transmission combination

For now, let’s assume, the Curvv petrol will get 7 main variants just like the Nexon. From there, they will get derived variants like S (sunroof), DT (dual-tone), Dark (basically just black colour exterior and interior).

Among these 7 variants, we expect all of them to get the petrol-manual and diesel-manual powertrains, just like the competition (Creta/Seltos).

5 out of those 7 variants may also get a petrol-automatic powertrain. Unlike the Nexon, where customers are okay with an AMT automatic, the audience in the Curvv’s expected price band prefers more refined alternatives like a torque converter, CVT or DCT. We aren’t sure if Tata intend to invest in making a diesel-DCT automatic combination or pairing up a Safari’s 6-speed TC automatic with the Curvv’s 1.5L diesel. Given their intention to move towards electric powertrains, they are more likely to skip the diesel-automatic powertrain and offer electric as an option to buyers with high-mileage use.

Diesel-CVT combination is not even worth a thought. They just can’t handle the torque and volumes to justify the investment in R&D.

Besides these, we expect some 5 variants of EVs with lower battery capacity and 3 with the larger battery pack. We’ll discuss the expected price of these separately in another article.

Tata Curvv Petrol Price Range (Expected)

Here’s a thought: we have always expected Tata to price their products aggressively — or at least sanely — and we have always been wrong to think Tata will do that. Statistically, it’d be unwise to expect Tata to price the Curvv at a point that would make it a successful product without a shadow of doubt.

BUT — here’s another thought: Tata’s overconfidence is getting tested in recent times as they have to give Rs. 1.0 lakh discounts on the Nexon and almost Rs. 1.50 lakh discounts on the Safari and Harrier. Finally, the prices are — more or less — coming back to where we expected them to be at the time of launch in late 2023.

Moreover, unlike the new Nexon, which was already an established top dog in its segment, the Curvv is entering a crowded market with well-settled players like Creta, Seltos and Vitara. To make matters worse, the 5-door Thar Armada is also going to take away any sales from the buyers who want something other than an ‘ordinary’ C-SUV.

The ace up the Curvv’s sleeve is the turbo petrol engine. While the Creta, Vitara and Seltos offer a 1.5L normal petrol engine, the Curvv gets a torquey turbo petrol engine. So, the Curvv will offer better drivability and in-gear acceleration. The 1.2L turbo petrol engine also helps them position themselves above the other cars with a base turbo petrol engine. The Kushaq and Taigun not only offer a smaller turbo petrol engine in lower variants, with their compact dimensions, they also can’t match the Curvv’s road presence.

Here’s a look at our expected prices of the 2024 Tata Curvv petrol variants along with the tentative variant lineup:

We can expect the top variant to cost a bit more than the Creta N Line so that they can establish a premium positioning for the coupe style SUV. We should see Tata limit the availability of the new 1.5L turbo petrol engine to higher variants, which is how the other carmakers do it. The price premium for the 1.5L turbo petrol engine could be around Rs. 1.0 lakh over the smaller 1.2L turbo petrol engine. Meanwhile, the 7-speed DCT automatic transmission may carry a premium of Rs. 1.30 lakh over the comparable manual variants.

Tata Curvv Diesel Price Range (Expected)

Just like the Nexon, the Curvv will also get a diesel and it’s the familiar 4-cylinder 1.5L turbo diesel engine. They offer it in the Altroz also. We shouldn’t expect an automatic transmission with this engine and it may cost about Rs. 1.30 lakh more than the comparable 1.2L petrol-manual variants. While we can’t say with confidence if Tata will bring the Curvv diesel powertrain in all variants, we have to assume that they will at least follow the segment standards and offer it in all variants.

Also Read: Tata Nexon Price Reaction — Expected Vs Launch Price

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Tata Curvv 2024 — Expected Price Summary

We expect the Tata Curvv prices to start from Rs. 11.0 lakh base model with 1.2L turbo petrol-manual powertrain. Higher variants will also get a more powerful 1.5L turbo petrol engine. The top model with this petrol-manual powertrain could cost as much as Rs. 20.80 lakh carrying a premium of Rs. 1.0 lakh over the base petrol engine.

Over the comparable variants with petrol-manual powertrains, the automatic variants could cost about Rs. 1.30 lakh more. This is also the same premium we expect the diesel variants to carry over the petrol-manual trims. Thus the Curvv diesel could cost between Rs. 12.30 lakh and Rs. 19.80 lakh (ex-showroom).