Top-Selling Brands In India - April 2024 Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

In this April 2024 car sales analysis article, we’ll look at the manufacturer-wise sales figures along with the YoY and MoM change for each carmaker in India. We’ll also include our observations based on the sales data and possible reasons behind a massive increase or drop in sales where applicable. Lastly, the table with monthly sales for the last 6 months will give you an idea about the 6-month sales trend of car sales for all manufacturers.

Brand-Wise April 2024

Brand-Wise April 2024 Car Sales - YoY Change

  • Top Gainers:
    • Mahindra: Mahindra experienced a significant increase in sales, with a growth rate of 18.20%. This indicates strong performance for the brand, possibly attributed to the introduction of new models, effective marketing strategies, or enhancements in existing models.
    • Toyota: Toyota saw a substantial increase in sales, with a growth rate of 32.04%. This significant growth suggests growing demand for Toyota vehicles, possibly driven by factors such as the introduction of new models, improved brand perception, or increased consumer confidence in the brand.
    • Maruti Nexa: Maruti Nexa witnessed a notable increase in sales, with a growth rate of 4.55%. This suggests continued success for the Nexa lineup, possibly due to the introduction of new models or effective marketing campaigns targeting a more premium segment of customers.
  • Top Losers:
    • Citroen: Citroen experienced a significant decrease in sales, with a decline of 59.72%. This substantial drop indicates challenges for the brand in attracting customers or maintaining sales momentum in the market, possibly due to issues such as limited brand recognition, stiff competition, or product-related issues.
    • Skoda: Skoda saw a notable decrease in sales, with a decline of 35.99%. This suggests a significant loss in demand for Skoda vehicles compared to the same period last year, possibly indicating challenges in the brand's positioning, competitive landscape, or consumer preferences.
    • Kia: Kia witnessed a significant decrease in sales, with a decline of 13.99%. This suggests a notable loss in demand for Kia vehicles compared to the same period last year, possibly indicating challenges in maintaining market share or facing increased competition in the market.
    • Honda: Honda also experienced a significant decrease in sales, with a decline of 18.11%. This suggests challenges for the brand in attracting customers or maintaining sales volume, possibly due to factors such as aging models, increased competition, or changes in consumer preferences.
  • In summary, the top gainers reflect brands that have managed to increase their sales volume significantly compared to the same period last year, possibly due to factors such as the introduction of new models, effective marketing strategies, or improvements in brand perception. On the other hand, the top losers highlight brands that have faced challenges in maintaining sales volume or attracting customers, possibly due to factors such as increased competition, product-related issues, or changes in consumer preferences.

BRAND-WISE APRIL 2024 CAR SALES

YOY CHANGE

Brand

Apr 2024

Apr 2023

Change

% Change

Trend

Maruti Suzuki

95,418

96,654

-1,236

-1.28%

Tata

47,885

47,010

875

1.86%

Hyundai

50,201

49,701

500

1.01%

Maruti Nexa

42,534

40,684

1,850

4.55%

Mahindra

41,008

34,694

6,314

18.20%

Toyota

18,700

14,162

4,538

32.04%

Kia

19,968

23,216

-3,248

-13.99%

Honda

4,351

5,313

-962

-18.11%

MG

4,485

4,551

-66

-1.45%

Renault

3,707

4,323

-616

-14.25%

Volkswagen

3,049

3,032

17

0.56%

Nissan

2,404

2,617

-213

-8.14%

Skoda

2,566

4,009

-1,443

-35.99%

Citroen

404

1,003

-599

-59.72%

Jeep

377

558

-181

-32.44%

Brand-Wise April 2024 Car Sales - MoM Change

  • Top Gainers:
    • Mahindra: Mahindra experienced a slight increase in sales, with a marginal growth of 0.93%. Although the increase is minimal, it still suggests some positive momentum for the brand, possibly attributed to factors such as the introduction of new models or targeted marketing efforts.
  • Top Losers:
    • Honda: Honda witnessed a significant decrease in sales, with a decline of 38.47%. This substantial drop indicates a major loss in demand for Honda vehicles compared to the previous month, possibly indicating challenges for the brand in maintaining market share or facing increased competition in the market.
    • Toyota: Toyota saw a notable decrease in sales, with a decline of 25.55%. This suggests a significant loss in demand for Toyota vehicles compared to the previous month, possibly indicating challenges in maintaining sales volume or facing stiff competition in the market.
    • Maruti Suzuki: Maruti Suzuki witnessed a considerable decrease in sales, with a decline of 9.27%. As one of the leading brands in the market, this drop in sales could have significant implications for the overall industry, possibly indicating broader economic factors or specific issues affecting Maruti Suzuki's performance in the market.
    • Maruti Nexa: Maruti Nexa also experienced a notable decrease in sales, with a decline of 10.55%. This suggests challenges for the premium segment offerings under the Nexa brand, possibly indicating shifts in consumer preferences or increased competition in the premium segment.
    • Hyundai: Hyundai saw a significant decrease in sales, with a decline of 5.28%. This suggests a notable loss in demand for Hyundai vehicles compared to the previous month, possibly indicating challenges in maintaining market share or facing increased competition in the market.
    • Kia: Kia witnessed a considerable decrease in sales, with a decline of 6.69%. This suggests challenges for Kia in maintaining sales volume or facing increased competition in the market, possibly indicating shifts in consumer preferences or specific issues affecting Kia's performance in the market.
    • Citroen: Citroen experienced a significant decrease in sales, with a decline of 59.84%. This substantial drop indicates challenges for the brand in attracting customers or maintaining sales momentum in the market, possibly due to issues such as limited brand recognition, stiff competition, or product-related issues.
  • In summary, the top gainers reflect brands that have managed to maintain or slightly increase their sales volume compared to the previous month, possibly due to factors such as the introduction of new models or effective marketing strategies. On the other hand, the top losers highlight brands that have faced challenges in maintaining sales volume or attracting customers, possibly due to factors such as increased competition, changes in consumer preferences, or specific issues affecting the brands' performance in the market.

BRAND-WISE APRIL 2024 CAR SALES

MoM CHANGE

Brand

Apr 2024

Mar 2024

Change

% Change

Trend

Maruti Suzuki

95,418

1,05,166

-9,748

-9.27%

Tata

47,885

50,105

-2,220

-4.43%

Hyundai

50,201

53,001

-2,800

-5.28%

Maruti Nexa

42,534

47,552

-5,018

-10.55%

Mahindra

41,008

40,631

377

0.93%

Toyota

18,700

25,119

-6,419

-25.55%

Kia

19,968

21,400

-1,432

-6.69%

Honda

4,351

7,071

-2,720

-38.47%

MG

4,485

4,648

-163

-3.51%

Renault

3,707

4,225

-518

-12.26%

Volkswagen

3,049

3,529

-480

-13.60%

Nissan

2,404

2,701

-297

-11.00%

Skoda

2,566

2,787

-221

-7.93%

Citroen

404

1,006

-602

-59.84%

Jeep

377

425

-48

-11.29%

Car Brands — 6-Month Brand Sales Trend (Nov 2023 - Apr 2024)

BRAND-WISE 6 MONTH SALES TREND

NOV 2023 - APR 2024

BRAND

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

Apr 2024

6 Month Avg

Maruti Suzuki

96,963

73,592

1,12,604

1,10,579

1,05,166

95,418

99,054

Hyundai

49,451

42,750

57,115

50,201

53,001

50,201

50,453

Tata

46,070

43,471

53,635

51,270

50,105

47,885

48,739

Maruti Nexa

37,195

31,186

54,198

49,693

47,552

42,534

43,726

Mahindra

39,981

35,171

43,068

42,401

40,631

41,008

40,377

Kia

22,762

12,536

23,769

20,200

21,400

19,968

20,106

Toyota

16,924

21,372

23,197

23,300

25,119

18,700

21,435

Honda

8,730

7,902

8,681

7,142

7,071

4,351

7,313

Renault

2,452

1,988

3,826

4,080

4,225

3,707

3,380

MG

4,154

4,400

3,825

4,532

4,648

4,485

4,341

Skoda

3,783

4,670

2,377

2,254

2,787

2,566

3,073

Volkswagen

3,095

4,930

3,267

3,019

3,529

3,049

3,482

Nissan

2,454

2,150

2,863

2,755

2,701

2,404

2,555

Citroen

537

650

650

421

1,006

404

611

Jeep

317

436

396

331

425

377

380

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because ,why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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