Maruti Suzuki Subscribe Hits 10,000 New Car Subscriptions (Press Release) | V3Cars

Maruti Suzuki Subscribe hits 10,000 new car subscriptions since July 2020, reflecting rising demand for tailored car buying. Shashank Srivastava notes its acceptance, especially in key Indian cities. Top models like Brezza and Baleno lead subscriptions, showing a shift towards flexible ownership. With 44% growth in FY23-24 YTD, the service gains momentum, offering hassle-free access to new Maruti Suzuki cars through 5 partners. Over 65% opt for 3-4 years tenure, signifying the trend towards flexible ownership among modern customers.

Maruti Suzuki Subscribe

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Here’s what Maruti Suzuki have to say about the 10k new car subsxcriptions:

Further strengthening its subscription program, Maruti Suzuki Subscribe celebrates a significant milestone of 10,000 new car Subscription sales since its inception in July 2020, signalling towards a growing demand for tailor-made car buying options. This underlines Maruti Suzuki's commitment to offering innovative mobility solutions that cater to the evolving needs of consumers.

Commenting on the milestone, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said:

“Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance among Indian buyers who prefer flexible buying and ownership experience. The vehicle subscription model is gradually gaining momentum in the country, and most of the customers for us are based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. 

Interestingly, over 50% of the total Maruti Suzuki Subscribe customers have been added in the current financial year. This speaks volumes about the growing inclination of modern customers towards such ownership options. Additionally, Brezza, Baleno, Grand Vitara, and Ertiga are among the most popular subscribed models, accounting for over 53% of the overall subscriptions.”

Introduced with the vision of providing flexible and hassle-free vehicle access to customers, Maruti Suzuki Subscribe has quickly gained traction in the Indian market. The service offers customers the convenience of driving a brand-new Maruti Suzuki car without the burden of ownership, including insurance, maintenance, and other associated costs.

Currently offered through 5 partners, Maruti Suzuki Subscribe added 5,000 new customers in the current financial year and registered a staggering growth of 44% in FY23-24 YTD over FY22-23 YTD. 

Notably, more than 65% of the subscriptions were from users opting for 3-4 years of tenure period. This further reinforces a growing acceptance of the subscription model among new-age customers who prefer flexible ownership options.

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Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


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