MG Motor recently unveiled their new C-segment SUV, the MG Astor. This car will go up against the Hyundai Creta, Kia Seltos, Skoda Kushaq and Volkswagen Taigun. More than the Astor SUV, MG focused on the technologies it will offer. Let’s look at each of them one at a time.
MG Astor ADAS Features
The MG Astor will come with semi-autonomous driving capabilities with Advanced Driver Assistance Systems (ADAS). MG first debuted these features first on the Gloster full-size SUV.
The MG Astor will have the following features ADAS features:
Forward collision warning
Automatic emergency braking
Lane departure warning
Lane keep assist
Adaptive cruise control
Traffic sign recognition and speed warning
Pedestrian detection and full auto braking
Rear cross-traffic alert
Auto-high beam off
These advanced safety features should help make the roads safer by preventing accidents. The technology has the potential to pay for itself by just avoiding a few fender benders.
MG Astor CAAP
MG will also project the Astor as a platform to integrate smart services. Initially, the MG are partnering with the following:
Jio - for Internet connectivity
Park Plus - to find, book and pay for parking
MapMyIndia - for India-specific map data
KoineArth - to capture driving style data and use it to reduce insurance premiums and get a higher resale value
MG will open up the Astor platform to developers who wish to develop for the Astor owners. Just like the Apple and Android app library, the Astor will give multiple options to the owners to do the same tasks so they don’t have to settle for whatever came pre-installed. For instance, if you’re unhappy with Park Plus, you could get another option on the Astor platform library.
Renowned brand, L&T will provide data security for Astor. This should assure customers that their data remains secure. It’s all the more important as the Astor is full of tech and it’s collecting a ton of data. Meanwhile, Microsoft is providing cloud storage solutions for the MG Astor.
MG Astor Mini Bot
The mini bot is another ‘small’ thing that sits in the dash and has a personality of its own. It has a screen about 4-5 inches big. Smart speaker assistants, which only listen to you and respond with an answer. But, this one has a face and expressions. So, even when you’re driving along, with the mini bot, you probably won’t feel loneliness.
The mini bot can crack jokes, read news, tell you about the weather, give you information about the traffic ahead. What sets it apart is that it has facial expressions to go with the responses. This should make it feel like a living breathing pet sitting on your dash.
This is probably the most ‘human’ thing MG have added to a car yet.