Kia India Launched Drive Green Sustainability Initiative (Press Release) | V3Cars

Here’s what Kia India have to say about the Drive Green initiative:

Kia India, a leading mass premium carmaker, has strengthened its sustainability vision with the launch of ‘Kia Drive Green’ – a sustainability-focused engagement platform on the Kia Connect app. This initiative affirms the brand’s commitment to creating deeper user connections with EV owners while promoting environmental awareness.

The Drive Green feature, currently available with the Kia Carens Clavis EV and accessible through Kia Connect under the ‘New Services’ tab, will be progressively rolled out to all upcoming Kia EVs. With Drive Green in Kia Connect App, a virtual tree will be planted each month, which grows through five stages based on kilometers driven. The app rewards users with five eco-badges — Green Explorer (2,500 km), Eco Champion (15,000 km), Carbon Crusher (25,000 km), Forest Guardian (50,000 km), and Planet Protector (100,000 km) — while also displaying the CO₂ savings achieved. For instance, driving 100 km saves about 13.2 kg of CO₂*, and 1,500 km saves nearly 197.6 kg of CO₂*.

Mr. Atul Sood, Senior VP, Sales & Marketing, Kia India, commented,

 

At Kia, our vision for mobility goes hand in hand with our responsibility to the environment. With the Kia Drive Green initiative, we are taking a decisive step toward embedding sustainability across every touchpoint—from product innovation and cleaner technologies to our operations and customer engagement. This initiative reflects our long-term commitment to making clean mobility part of everyday life.

The Drive Green initiative exemplifies Kia India’s broader green mobility vision, setting a direction for how value beyond vehicles can be delivered, thereby, building both loyalty and environmental awareness through digital experiences.

*Editor’s note: The Carbon Dioxide (Co2) savings and images displayed here are for representational purpose only. Actual Co2 savings may vary depending upon various factors such as driving behavior, terrain, weather conditions, vehicle load. This information is intended to provide an estimated comparison and should not be considered as exact measurement of real-world comparison.

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