The Indian subsidiary of the German luxury automaker BMW has released its half-yearly sales figures for the period of January 2018 to June 2018. According to the report, BMW India has registered a growth of 13 per cent over the same time period in 2017. The company sold 4,890 BMW units in the first six months of 2018 along with 281 units of Mini and 208 motorcycles and the sales of BMW units alone saw a growth of 12 per cent while the sales of Mini saw a growth of 30 per cent during the same time last year.
Talking about the achievement, Vikram Pawah, President - BMW Group India, said, "Our strategy of focusing on introducing new and innovative product segments in the Indian luxury car market has started showing results. The BMW 6 Series Gran Turismo and the BMW X3 have already exceeded our expectations and we see remarkable sales contributions coming from both in the future. Also, introduction of Euro 6 petrol engines in our product portfolio has played an important role in our strategy. We understand the changing aspirations of our customers and will continue to introduce innovative products and services that will excite them and spread sheer driving pleasure."
This is the best ever half-yearly sales performance from BMW in India till date. According to a statement released by BMW, the sales in the first half of 2018 has been driven predominantly by the Sports Activity Vehicle (SAV) segment that grew by 26 per cent as compared to BMW's SAV sales in the first half of 2017. The major contributor in the SAV sales for the automaker has been the BMW X3 that helped the segment grow by a huge margin of 60 per cent compared to the January- June 2017 sales figures. Also, BMW’s two wheeler division, BMW Motorrad has sold 208 motorcycles within the first half of the year but it only started operating in the country since April 2017 and the company did not disclose the percentage sales growth.
Other than this, the company also stated that for the first half of 2018, the 6-Series Gran Turismo led the company to see an 'unprecedented acceleration' in its sales. The 6GT was launched to rival the popular Mercedes E-class, which has only been introduced in India as a long wheelbase for the standard, non-AMG variant. Both the 6GT and X3 models are locally assembled at BMW’s Chennai facility. However, the statistics also say that BMW's petrol vehicles sales saw a massive growth of 92 per cent over the same period last year. Also, the company launched Euro VI conforming petrol engines which was preferred by BMW customers over diesel engine models becoming a big reason for the growth.
Looking at the performance of other German automaker Mercedes in the half- year sales, the manufacturer also performed its best till date in the country by selling 4,556 units in just the first quarter of 2018 from January to March. Till now, the difference between BMW's half-yearly sales performance and Mercedes' quarterly sales performance is less than 615 units and Mercedes is yet to release its half-yearly sales figure.