February 2024 Mahindra Car Sales Analysis - YoY, MoM Change, 6-Month Trend | V3Cars

February 2024 - Mahindra Car Sales Figures - YoY Change

• Top Gainers:
  • The Scorpio-N + Classic shows the most significant growth with an impressive 116.56% increase in sales compared to February 2023, indicating a strong market demand for this model.
  • The XUV700 also exhibits a notable increase of 45.31%, suggesting that it continues to be a popular choice among consumers.
  • The Thar and XUV300 have shown steady growth with 16.15% and 10.74% increases respectively, which might reflect their solid position in the market.
• Top Losers:
  • The Marazzo has seen a substantial decline in sales with a -70.18% change, which could indicate a decrease in consumer interest or increased competition in its segment.
• New Entry:
  • The XUV400 is a new entrant with 610 units sold in February 2024. Since there’s no previous year data, it’s not possible to calculate the YoY change, but its initial figures can be seen as the starting point for its market performance.
• Stable Performers:
  • The Bolero + Neo has a marginal growth of 3.38%, which suggests it maintains a consistent buyer base without significant fluctuations.

Overall, the data indicates a healthy demand for SUVs in Mahindra’s portfolio, with the Scorpio-N + Classic leading the growth. The Marazzo’s sharp decline could be a concern and may require strategic adjustments. The introduction of the XUV400 could be a strategic move to capture a new segment of the market. It will be interesting to see how it performs in the coming months.

February 2024 - Mahindra Car Sales Figures - MoM Change

• Top Gainers:
  • The Marazzo shows a significant increase of 59.38%, which is the highest percentage change among all models. This suggests a recovery or a seasonal spike in demand for this MPV.
  • The Scorpio-N + Classic continues to perform well with a 5.3% increase, reinforcing its strong market presence.
• Top Losers:
  • The XUV300 and XUV400 have experienced the largest declines at -12.44% and -12.48% respectively. This could indicate a shift in consumer preference or increased competition.
  • The XUV700 also saw a decrease of -9.16%, which might suggest a market saturation or the introduction of newer models affecting its sales.
• Stable Performers:
  • The Bolero + Neo has a modest growth of 1.5%, maintaining a stable performance in the market.

It’s important to note that while the Scorpio-N + Classic and Marazzo are the top gainers in terms of percentage change, the Scorpio-N + Classic’s actual volume increase is much higher, reflecting its strong market demand. The declines in the XUV series could be a point of concern for Mahindra, potentially indicating the need for strategic marketing or product updates. Overall, the SUV segment remains a strong performer for Mahindra, with the majority of their models in this category showing positive trends in the longer term. The MoM data provides valuable insights into short-term market dynamics and can help inform strategies for the upcoming months.

Mahindra — 6-Month Sales Trend (September 2023 - February 2024)

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