Japanese car major Honda has come a long way in the Indian car market in the last few years than its earlier poor show. However, as the company is facing tough competition from the Indian car makers and its sales rates are sliding again, Honda is making big plans to bolster its position among the top automakers in India. As per the latest reports, Honda Cars India plans to launch 5 new vehicle models, out of which 4 will be based on the platform that underpins the Amaze. Two of these new upcoming Honda models will be SUVs.
The versatile Honda GSP platform which underpins the Amaze compact sedan, the Brio compact SUV, the WR-V crossover and the Mobilio MPV, has been very highly profitable for the Japanese auto giant in India and the other South East Asian car markets. Thus, the carmaker is trying to make the most of this platform even further.
A new hatchback and a compact sub-4 meter SUV model are expected to be coming soon in the Indian market based on the Amaze. The upcoming Amaze based subcompact SUV model will be rivaling the likes of the Maruti Vitara and Tata Nexon. Honda is also likely to launch a new full-sized SUV model in India, though it will not be based on the GSP platform.
Honda Cars India has been losing market shares in many segments to Hyundai, which is the consistent second bestselling carmaker in India. While the Indian auto majors like Mahindra & Mahindra and Tata Motors are also fighting big time with Honda for the third spot in the Indian auto industry. Honda is thus, planning an aggressive new launch strategy to stop losing shares to other car makers, while also enhancing its product range in the ever growing and highly competitive car market of India.
The Honda GSP platform is already highly localized and it would facilitate competitive pricing for the upcoming new products. Honda Cars India’s two manufacturing facilities located at Greater Noida, UP and at Tapukara, Rajasthan would be sufficient for the production of these new models.
The Indian SUV market grew by 13 percent during the April - July period this year, while Honda’s SUV segment experiences sales drop by 28 percent in this same period, indicating the company needs fresh SUV models to attract the Indian buyers.
As per the reports, the upcoming Honda subcompact SUV will be perfect contender in the hot sub-4 meter Indian SUV market. It will come in both petrol and diesel versions and would be competitively priced in the range of around Rs. 7 - 10 lakh.
Keeping the new upcoming 5 models mentioned here, it is already known that Honda Cars India is bracing up to launch the new-gen CR-V this October, while it will also bring back the Civic sedan in early 2019.
Moreover, Honda is also considering launching the massively popular HR-V SUV (also known as Vezel) in India to fight with the likes of the Hyundai Creta and upcoming Tata Harrier H5X and Maruti Suzuki Vitara.