Mahindra and Mahindra have achieved a milestone by selling more than 10 lakh units of the Bolero SUV in the country. The SUV was first launched in the Indian market in 2001 and has been one of the best-sellers by the automaker in the country since then. However, Mahindra Bolero did lose its best-selling position as it failed to make it to the top ten best-selling passenger vehicles list from the past two years but by selling total sales of 9,104 units in March 2018, the SUV regained its position and achieved the milestone.
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch. In fact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposed on the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, in spite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come.”
Priced between Rs 7.75 lakh (ex-showroom, Delhi) – Rs 8.98 lakh (ex-showroom, Delhi), the standard Mahindra Bolero is available in a total of 10 variants for sale. However, the automaker had also introduced the Bolero Power+ with a more powerful and fuel efficient powertrain in 2016 priced between Rs 6.85 lakh (ex-showroom, Delhi) – Rs 8.18 lakh (ex-showroom, Delhi). While the more powerful version of the Bolero comes powered by a 2.5-litre m2DiCR diesel engine which makes 62PS of power and 195Nm of torque, the standard version gets a 1.5-litre mHawk D70 diesel motor which produces 70PS of power and 195Nm of torque. Both the engines come mated a 5-speed manual transmission.
In terms of looks, Mahindra Bolero offers a new, sleek front grille and muscular bumper at the front, curved clear lens taillights at the rear, well-contoured door handles, clear lens headlamps and stand out wheels. The Bolero has 180m ground clearance. Talking about the features, the SUV comes with keyless entry, manual AC, music system with Bluetooth and a digital instrument cluster as standard along with new dash panel and an instrument cluster with a multi-function display, extended wheelbase and increased legroom. The standard safety features include the robust build but no airbags are available for either the driver or the passengers. On the other hand, the Bolero Power+ gets a digital instrument cluster, a Driver Information System (DIS), a voice messaging system, and the fuel-saving Micro Hybrid technology (ZLX).
Mahindra also supplies the Bolero to the Indian Army apart from the civilians. However, after going through a dull November and December when Mahindra Bolero sales stood at 4,911 and 5,529 units respectively, sales have picked up January onwards with the UV clocking 8,206 and 8,001 units in January and February respectively. The automaker registered a growth in sales of Bolero by 23 per cent in Mach 2018. Stay tuned to V3cars,.com for further updates.