Mahindra Inaugurate New EV Design Studio In The UK | V3Cars
Mahindra have inaugurated an EV design studio in Oxfordshire, the UK. The new design studio is called Mahindra Advanced Design Europe (M.A.D.E.)’. Mr. Anand Mahindra, Chairman, Mahindra Group, along with the International Trade Minister for the UK, Ranil Jayawardena, inaugurated the M.A.D.E.
The M.A.D.E. studio is located at Banbury in Oxfordshire. The location is important because it offers access to new and emerging technologies like artificial intelligence, autonomics, advanced robotics, etc. Additionally, the studio also shares its campus with the Mahindra Formula E team.
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The primary purpose of M.A.D.E. is to come up with and create all future Mahindra EVs and vehicle concepts. M.A.D.E. also forms elements of the Mahindra Global Design Network, which includes the Mahindra India Design Studio in Mumbai.
According to the brand, M.A.D.E. has several state-of-the-art design tools that enable it to handle end-to-end design activities, including conceptualisation, 3D digital and physical modelling, Class-A surfacing, digital visualisation and Human-Machine Interface (HMI) design. The studio also has a complete digital visualisation suite, clay modelling studio, VR digital modelling and digital as well as physical presentation area.
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M.A.D.E. has a staff strength of 30 people. Mahindra recently showcased 5 born-electric-vehicle concepts. Talking about the significance of M.A.D.E in the development of these electric SUVs, the studio helped in the making 3 of these electric SUV concepts.
“Mahindra Advanced Design Europe is another vital node in our neural network of innovation. In 15 short months, their work has already laid the blueprint for an electrifying future. How we play our cards today will determine the way the world is shaped tomorrow,” said Anand Mahindra
International Trade Minister, Jayawardena, said, “Securing investment in Britain creates jobs, boosts wages, and grows our economy. It is how we help people live better lives now and in the future, so it is fantastic to see Mahindra’s investment and expansion in Oxfordshire. We are seeking to double Anglo-Indian trade over the next decade and a free trade deal will be a significant step towards achieving that, tackling trade barriers and helping businesses in both countries to seize new opportunities.”
Mahindra & Mahindra Chief Design Officer Pratap Bose said, "Our primary mission at M.A.D.E is to give expression to our Born Electric vision. All of the technology, all of the automotive design talent, all of the state-of-the-art tools assembled here will be geared towards that objective - that is to disrupt the status quo and serve as the wellspring for Mahindra EV design and Innovation."