March 2024 Cars Sales Analysis - Sedan YoY, MoM Change, 6-Month Trend | V3Cars

In this March 2024 car sales analysis article, we’ll look at the YoY and MoM change in sales figures of all sedans in India. Where applicable, we’ll also include our observations based on the sales data and possible reasons behind a massive increase or drop in sales. Lastly, the table with monthly sales of all sedans for the last 6 months will give you an idea about their 6-month sales trend.

Sedan March 2024 Sales Analysis

Sedans March 2024 Car Sales - YoY Change

  • Model Performance:
    • Maruti Suzuki's Dzire leads the sedan segment with a substantial increase in sales compared to March 2023. This indicates the model's popularity and consumer preference for its features and performance.
    • Hyundai's Aura also demonstrated strong performance with a notable YoY increase in sales, reflecting positive market reception and demand for this model.
    • Honda's Amaze and Tata's Tigor experienced significant declines in sales compared to the previous year, suggesting challenges in maintaining market competitiveness or shifts in consumer preferences.
  • YoY Changes:
    • Dzire from Maruti Suzuki witnessed the highest YoY increase in sales, with a change of 2,500 units or 18.67%. This highlights the model's sustained appeal and market demand, possibly driven by factors such as brand loyalty and effective marketing strategies.
    • Honda's City and Amaze faced substantial YoY decreases in sales, indicating challenges in maintaining their market positions. Factors such as increased competition, aging models, or changes in consumer preferences may have contributed to these declines.
  • Top Gainers and Losers:
    • Top Gainers: Dzire from Maruti Suzuki and Aura from Hyundai are the top gainers in terms of YoY sales increase. These models have likely benefited from factors such as product enhancements, promotional campaigns, or favourable market conditions.
    • Top Losers: City from Honda and Amaze from Honda experienced significant YoY decreases in sales. These models may face challenges in addressing evolving consumer needs and preferences or competing with newer offerings in the market.
  • Insights:
    • Manufacturers should focus on product innovation, quality improvements, and customer-centric strategies to maintain or improve their positions in the sedan segment.
    • Understanding market trends, consumer preferences, and competitor activities is crucial for developing effective marketing strategies and product offerings.
    • Investing in research and development to introduce technologically advanced features, improve fuel efficiency, and enhance overall driving experience can help attract and retain sedan customers in a competitive market landscape.

Also Read: Volkswagen Virtus Petrol Variants Explained - Which One To Buy?

SEDANS MARCH 2024 CAR SALES

YOY CHANGE

S.No.

Brand

Model

Segment

Mar 2024

Mar 2023

Change

%Change

Trend

1

Maruti Suzuki

Dzire

B2

15,894

13,394

2,500

18.67%

2

Hyundai

Aura

B2

4,883

3,774

1,109

29.39%

3

Honda

Amaze

B2

2,678

3,996

-1,318

-32.98%

4

Tata

Tigor

B2

2,017

2,705

-688

-25.43%

5

Volkswagen

Virtus

C2

1,847

1,792

55

3.07%

6

Hyundai

Verna

C2

1,716

3,755

-2,039

-54.3%

7

Skoda

Slavia

C2

1,358

1,574

-216

-13.72%

8

Honda

City

C2

1,116

2,693

-1,577

-58.56%

9

Maruti Nexa

Ciaz

C2

590

300

290

96.67%

10

Toyota

Camry

D2

232

98

134

136.73%

11

Skoda

Octavia

D1

-

86

-86

-

-

12

Skoda

Superb

D2

-

104

-104

-

-

Sedan March 2024 Car Sales - MoM Change

  • Model Performance:
    • Maruti Suzuki's Dzire maintained relatively stable sales compared to the previous month, indicating consistent demand for this model.
    • Hyundai's Aura experienced a slight decline in sales, suggesting a possible dip in consumer interest or competitive pressure within the segment.
    • Tata's Tigor saw a notable increase in sales compared to February 2024, indicating a potential rebound in demand for this model.
  • MoM Changes:
    • Skoda's Slavia demonstrated the highest MoM increase in sales, with a significant change of 330 units or 32.1%. This suggests growing acceptance and demand for the model among sedan buyers.
    • Honda's City experienced a decline in sales, which could be attributed to various factors such as market competition, inventory issues, or seasonality.
  • Top Gainers and Losers:
    • Top Gainer: Skoda's Slavia stands out as the top gainer in terms of MoM sales increase. This indicates positive market reception and effective marketing strategies for the model.
    • Top Loser: Hyundai's Aura experienced a decline in sales compared to the previous month. The brand may need to implement corrective measures or promotional activities to stimulate demand and regain momentum.
  • Insights:
    • Manufacturers should closely monitor market trends and consumer preferences to adjust their production and marketing strategies accordingly.
    • Investing in product enhancements, promotional campaigns, and customer engagement initiatives can help stimulate sales and maintain competitiveness in the sedan segment.
    • Offering attractive financing options, discounts, or incentives may also help drive sales momentum, especially during periods of sluggish demand or increased competition.

SEDAN MARCH 2024 CAR SALES

MOM CHANGE

S.No.

Brand

Model

Segment

Mar 2024

Feb 2024

Change

%Change

Trend

1

Maruti Suzuki

Dzire

B2

15,894

15,837

57

0.36%

2

Hyundai

Aura

B2

4,883

5,053

-170

-3.36%

3

Honda

Amaze

B2

2,678

2,774

-96

-3.46%

4

Tata

Tigor

B2

2,017

1,712

305

17.82%

5

Volkswagen

Virtus

C2

1,847

1,631

216

13.24%

6

Hyundai

Verna

C2

1,716

1,680

36

2.14%

7

Skoda

Slavia

C2

1,358

1,028

330

32.1%

8

Honda

City

C2

1,116

1,184

-68

-5.74%

9

Maruti Nexa

Ciaz

C2

590

481

109

22.66%

10

Toyota

Camry

D2

232

210

22

10.48%

Sedan Cars — 6-Month Sales Trend (October 2023 - March 2024)

SEDAN CARS 6 MONTH SALES TREND

OCTOBER 2023 - MARCH 2024

Brand

Model

Segment

Oct 2023

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

6 Month Avg

Maruti Suzuki

Dzire

B2

14,699

15,965

14,012

16,773

15,837

15,894

15,194

Hyundai

Aura

B2

4,096

3,850

3,812

5,516

5,053

4,883

4,371

Honda

Amaze

B2

2,890

2,639

2,414

2,972

2,774

2,678

2,711

Hyundai

Verna

C2

2,313

1,701

712

2,172

1,680

1,716

1,865

Volkswagen

Virtus

C2

1,772

1,174

2,199

1,879

1,631

1,847

1,741

Tata

Tigor

B2

1,563

1,775

1,960

1,539

1,712

2,017

1,681

Skoda

Slavia

C2

1,943

1,749

1,960

1,242

1,028

1,358

1,584

Honda

City

C2

1,553

1,336

1,112

1,123

1,184

1,116

1,318

Maruti Nexa

Ciaz

C2

695

278

489

363

481

590

633

Toyota

Camry

D2

197

198

180

312

210

232

226

Note: Calculate Car Fuel Cost with V3Cars for India and Other Countries

ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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