March 2024 Cars Sales Analysis - MPV YoY, MoM Change, 6-Month Trend | V3Cars

In this March 2024 car sales analysis article, we’ll look at the YoY and MoM change in sales figures of all MPVs in India. Where applicable, we’ll also include our observations based on the sales data and possible reasons behind a massive increase or drop in sales. Lastly, the table with monthly sales of all MPVs for the last 6 months will give you an idea about their 6-month sales trend.

MPV March 2024 Sales Analysis

MPV Segment March 2024 Car Sales - YoY Change

  • Model Performance:
    • Ertiga from Maruti Suzuki emerged as the top-selling MPV in March 2024, with a significant increase in sales compared to the previous year. It showcases strong market acceptance and demand for this model.
    • Other popular MPVs include Eeco from Maruti Suzuki, Innova Crysta + HyCross from Toyota, Carens from Kia, and XL6 from Maruti Nexa, indicating a diverse range of options available to consumers in the MPV segment.
  • YoY Changes:
    • Ertiga experienced a remarkable YoY increase in sales, with a change of 5,860 units or 64.91%. This indicates robust market demand and possibly effective marketing strategies by Maruti Suzuki.
    • XL6 from Maruti Nexa witnessed a substantial YoY increase in sales, with a change of 2,751 units or 156.84%, reflecting strong market acceptance and positive growth momentum for this model.
    • On the other hand, models like Carens from Kia, Marazzo from Mahindra, and Vellfire from Toyota encountered significant YoY decreases in sales, suggesting challenges or shifts in consumer preferences and market dynamics for these models compared to the previous year.
  • Top Gainers and Losers:
    • Top Gainers: Ertiga and XL6 are the top gainers in terms of YoY sales increase. These models reported a YoY growth of 65% and 157%, respectively.
    • Top Losers: Carens, Marazzo, and Vellfire experienced significant YoY decreases in sales. Marazzo reported a decline of 89.59%, whereas Carens reported a drop of 22.37% in the YoY comparison analysis.
  • Insights:
    • The strong performance of Ertiga and XL6 underscores the importance of offering appealing features and value propositions to attract consumers in the competitive MPV segment.
    • Brands facing YoY declines in MPV sales should assess market trends, consumer feedback, and competitor activities to identify areas for improvement and regain lost market share.
    • Continued innovation, product differentiation, and targeted marketing efforts will be crucial for MPV manufacturers to maintain or enhance their market positions in the dynamic automotive landscape.

Also Read: Kia Carnival Diesel Variants Explained - Which One To Buy?

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MPV MARCH 2024 CAR SALES

YOY CHANGE

S.No.

Brand

Model

Segment

Mar 2024

Mar 2023

Change

%Change

Trend

1

Maruti Suzuki

Ertiga

C1

14,888

9,028

5,860

64.91%

2

Maruti Suzuki

Eeco

A

12,019

11,995

24

0.20%

3

Toyota

Innova Crysta + HyCross

D1

9,900

8,075

1,825

22.60%

4

Kia

Carens

C2

4,737

6,102

-1,365

-22.37%

5

Maruti Nexa

XL6

C2

4,505

1,754

2,751

156.84%

6

Renault

Triber

B2

2,247

2,538

-291

-11.47%

7

Toyota

Rumion

D1

688

-

688

-

-

8

Maruti Suzuki

Invicto

D1

348

-

348

-

-

9

Citroen

C3 Aircross

C1

211

-

211

-

-

10

Mahindra

Marazzo

C2

51

490

-439

-89.59%

11

Toyota

Vellfire

D2

38

239

-201

-84.10%

12

Kia

Carnival

D2

0

168

-168

-

-

MPV Segment March 2024 Car Sales - MoM Change

  • Model Performance:
    • Maruti Suzuki's Ertiga continues to be the top-selling MPV in March 2024 with 14,888 units dispatched, despite experiencing a slight decrease in sales compared to the previous month.
    • Toyota's Innova Crysta + HyCross also performed well, with a significant increase in sales compared to February 2024. This suggests effective marketing strategies or consumer interest in this model.
  • MoM Changes:
    • Innova Crysta + HyCross from Toyota witnessed a notable MoM increase in sales, with a change of 1,419 units or 16.73%. This indicates a positive response from consumers, possibly due to promotional activities or favorable market conditions.
    • XL6 from Maruti Nexa also experienced a MoM increase in sales, reflecting a growing demand for this model. The change of 412 units or 10.07% suggests sustained consumer interest and market acceptance.
    • Rumion from Toyota and Vellfire from Toyota encountered MoM decreases in sales, indicating potential challenges or fluctuations in demand for these models compared to the previous month.
  • Top Gainers and Losers:
    • Top Gainers: Innova Crysta + HyCross from Toyota and XL6 from Maruti Nexa are the top gainers in terms of MoM sales increase. These models have likely benefited from factors such as promotional campaigns, discounts, or seasonal demand.
    • Top Losers: Rumion from Toyota and Vellfire from Toyota experienced MoM decreases in sales. Factors such as supply chain disruptions, inventory constraints, or changes in consumer preferences may have contributed to these declines.
  • Insights:
    • The performance of Ertiga and Innova Crysta + HyCross highlights the importance of brand reputation, product reliability, and consumer trust in driving MPV sales.
    • Manufacturers should closely monitor market trends, consumer preferences, and competitor activities to adapt their marketing strategies and product offerings accordingly.
    • Continued innovation, customer engagement, and strategic pricing strategies will be essential for sustaining and growing sales in the competitive MPV segment.

MPV MARCH 2024 CAR SALES

MOM CHANGE

S.No.

Brand

Model

Segment

Mar 2024

Feb 2024

Change

%Change

Trend

1

Maruti Suzuki

Ertiga

C1

14,888

15,519

-631

-4.07%

2

Maruti Suzuki

Eeco

A

12,019

12,147

-128

-1.05%

3

Toyota

Innova Crysta + HyCross

D1

9,900

8,481

1,419

16.73%

4

Kia

Carens

C2

4,737

4,832

-95

-1.97%

5

Maruti Nexa

XL6

C2

4,505

4,093

412

10.07%

6

Renault

Triber

B2

2,247

2,205

42

1.90%

7

Toyota

Rumion

D1

688

730

-42

-5.75%

8

Maruti Suzuki

Invicto

D1

348

366

-18

-4.92%

9

Citroen

C3 Aircross

C1

211

127

84

66.14%

10

Mahindra

Marazzo

C2

51

51

-

-

-

11

Toyota

Vellfire

D2

38

57

-19

-33.33%

MPV Cars — 6-Month Sales Trend (October 2023 - March 2024)

MPV CARS 6 MONTH SALES TREND

OCTOBER 2023 - MARCH 2024

Brand

Model

Segment

Oct 2023

Nov 2023

Dec 2023

Jan 2024

Feb 2024

Mar 2024

6 Month Avg

Maruti Suzuki

Ertiga

C1

14,209

12,857

12,975

14,632

15,519

14,888

13,953

Maruti Suzuki

Eeco

A

12,975

10,226

10,034

12,019

12,147

12,019

11,425

Toyota

Innova Crysta + HyCross

D1

8,183

6,910

7,832

9,400

8,481

9,900

8,284

Kia

Carens

C2

5,355

4,620

2,563

5,848

4,832

4,737

4,591

Maruti Nexa

XL6

C2

4,367

3,472

2,226

4,363

4,093

4,505

3,839

Renault

Triber

B2

2,080

1,312

666

2,220

2,205

2,247

1,688

Toyota

Rumion

D1

792

718

833

639

730

688

862

Maruti Suzuki

Invicto

D1

478

470

502

496

366

348

450

Citroen

C3 Aircross

C1

224

249

339

231

127

211

262

Mahindra

Marazzo

C2

89

49

62

32

51

51

71

Toyota

Vellfire

D2

3

53

37

61

57

38

35

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ABOUT THE AUTHOR

Prathu Sharma

Engineer by upbringing, artist by passion, motorhead because, why not! Likes to know about everything related to technology, switches between american muscle and german innovation depending on the day. Wants to own 69' Mustang Mach 1 and to drive BMW M3 87'someday.

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