Maruti Suzuki True Value Launch New Brand Campaign

The new campaign puts emphasis on True Value’s direct buy feature and their benefits over the unorganised pre-owned car market. Maruti Suzuki True Value offers services like reliable RC transfer, transparent car valuations at home and on-time payment to customers.

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Commenting on the new campaign, Mr. Shashank Srivastava, senior executive officer, marketing and sales, MSIL, said, “We are grateful to our 46-lakh strong True Value customer base who have made this platform symbolic of trust. Our new brand campaign builds on this idea and reiterates how True Value has not only redefined the car selling journey for customers, but has also made the entire process seamless and reliable. It highlights the trusted legacy of the True Value brand and effectively communicates that for a customer looking to secure the best value for their car, instantly; the answer is always True Value.”

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Maruti Suzuki True Value team performs over 376 quality checks including examination of the vehicle’s engine, suspension, interior, exterior, electrical parts & several other aspects. If any of the parts are found defective, they replace them with genuine parts from Maruti Suzuki with a warranty of up to 1 year. Maruti Suzuki True Value are operating since 2001 and have a customer base of 46 lakh customers.

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