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    Nissan introduces 'Roots of Design' initiative for aspiring Indian design students

    by Monalisa Saha on Sunday, Aug 05 2018

    Japanese automaker Nissan has launched an initiative for the aspiring Indian designers. Nissan Design has introduced an initiative called the ‘Roots of Design’ which encourages students to pursue a career in design, arts and creativity. This initiative was launched in India at the Chennai Public School, Anna Nagar Campus, Chennai, by Alfonso Albaisa, the Senior Vice President for global design at Nissan Motor Co.

    The Japanese auto manufacturer had previously introduced similar programmes in various cities in the world such as the Singapore, Bangkok, Beijing and Dubai. This initiative aims at inspiring aspiring art and design students to cultivate a different perspective towards design as well as creativity in order to be able to solve the upcoming and varied issues in the future automotive industry.

    During the launch of the event, Albaisa addressed school students of classes 11 and 12, while also addressing to their teachers as well as parents. Albaisa gave the audience a clear view of the opportunities that a career in designing can offer and the bright future prospects for the students. While offering an overview of the current auto industry and the future it is headed to, Albaisa explained to the audience the design philosophy of Nissan. He also explained the upcoming trends in the auto industry, which includes automated driving technology and artificial intelligence.

    He also added by saying that designers are just not important for the auto industry, but for scores of other departments. He said that the designers will be playing a primary role in all the important fields in the future which includes auto industry, technology, electronics, infrastructure, consumer durables and many more. As the core of inception of anything is designing, through ‘Roots of Design’ the Japanese company is aiming to open up the doors to the vast world and possibilities that a career in design offers. Designing can offer innumerable opportunities to the aspiring students across the world and it is going to be even bigger in the future.


    During the event, Nissan also mentioned that a report by the British Council in association with the Design Council of India has stated that the potential of the market for designing in the country is estimated to touch Rs. 188.32 billion by the year 2020. The report also stated that only a fifth of this massive market has been tapped so far. Thus, it can be imagined what the future will hold for the aspiring design students in India.

    In terms of market presence in India, Nissan is gearing up to boost its sales and positioning in the country with a slew of new launches, new sales strategy and improved after sales services. The Japanese auto maker plans to launch all-new products as well as upgraded models in the car market of India both under the Nissan and Datsun brands. Among the upcoming products in India from the company, we can expect to get two compact SUV models, one under the Nissan brand and the other under the Datsun brand name. With an aggressive launch strategy, Nissan is hoping to boost sales and grab more market shares in India.



    An adventurer at heart and introvert by nature, I love to travel, click nature's beauty and beautiful machines on wheels. Art, literature and poetry are also close to my heart.

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