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    Revealed: New Toyota Century Details

    by Swati Sanchayi on Thursday, Jun 28 2018
    Toyota Century Main

    Japanese automaker Toyota Motors has revealed the details about the third – generation Century. The large four-door limousine produced mainly for the Japanese market has received first major update after 21 years. Though the pricing details have not been disclosed yet, but it is likely to be priced somewhere $1,78,000 (approximately Rs 1.21 crore), and is expected to be a more of a chauffuer-driven model comparable to the likes of Rolls-Royce.

    The next- generation Toyota Century will come powered by a 5.0-litre V8 engine supplemented by an electric motor to form a hybrid system producing 430 hp of maximum power. The hybrid powertrain system in the third- generation Century replaces the outgoing model’s V12 motor and is claimed to deliver 13.59 kmpl on the Japanese test cycle. However, Toyota has not yet released any performance specifications of the car yet.

    Toyota Century Interior
    Toyota Century Interior
    Toyota Century Interior

    In terms of features, the new Toyota Century will offer redesigned cabin creating more space for headroom and legroom. While the wheelbase has been extended by 65 mm, the roof of the car now has more of a vertical drop at the back. Also, the seats in the rear offer foot rests and massage function and the rear of the cabin gets a 12-inch television and a 7-inch touch screen control mounted on the centre console. Other highlights include active noise control and an electronically-controlled air suspension along with Toyota Safety Sense with four components.

    Apart from this, the pre- collision System helps prevent or mitigate hitting anything including vehicles and pedestrians. With standard lane keeping assistance that will tug on the wheel to keep the vehicle on course, the Lane Departure Alert uses audible and visual alerts to let the driver know if the car is drifting from the lane. Also, Radar Cruise Control with All-Speed Tracking helps maintain distance from a leading vehicle while the Adaptive High Beam System controls the headlights. Blind spot monitoring and parking assistance are standard.

    Toyota Century Exterior
    Toyota Century Exterior
    Toyota Century Exterior
    Toyota Century Interior

    However, Toyota has set a goal for itself to sell about 50 Century vehicles per month. As we all know that like its predecessors, the upcoming Century will also be on sale in Japanese market only. Also, the Century is hand-built, hence expected it to carry a significant premium over Toyota’s mass-produced models in terms of pricing. The car’s badge alone, a phoenix, takes six weeks to engrave and mounted on a crown-pattern grille. “Eternal Black,” the new finish for the sedan, is a full seven layers deep. Toyota came up with a clear coating laced with black paint that gives the look of black lacquer from traditional furniture. Before that can be applied, the body of the car is wet sanded a full three times. For comparison, the Century’s base price will be roughly the same as the cost for two well-equipped 2018 Lexus LS sedans, two 2018 Toyota Land Cruisers, or five top-of-the-line 2018 Toyota Camry V6 XSEs.

    The first- generation Century was introduced in 1967 and was named in celebration of Toyota founder Sakichi Toyoda’s 100th birthday. The first generation spent 30 years in production, the second generation has now retired after a comparatively youthful 21 years on the line.

    Stay tuned to V3cars.com for further updates on the third- gen Toyota Century.



    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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