The Indian subsidiary of Japanese automaker Toyota Kirloskar Motor has sold a total of 13,081 units of its product lineup in the Indian market in the month of August 2017. The manufacturer sold a total of 12017 units in the domestic market and exported 1064 units of the Etios series this month making it a total of 13,081 units leading to the 6.86 per cent decline in total sales as compared to previous year. However, in August 2016, TKM had exported 1244 units of the Etios series that is 180 units more as compared to August 2017.
Speaking about the monthly sales numbers, N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said, “Our sales numbers this month are not truly reflective of the existing customer orders. Post the announcement on potential cess hike, there was a considerable rise in customer enquiries and orders. Yet we had production limitations which held us back from catching up with the high demand. Due to holidays in August, we further had the constraint of lesser number of production days. With the demand on the rise, the current waiting period for Innova has gone up to around 6-8 weeks and Fortuner is around 10-12 weeks respectively. We sincerely express our regret to the customers for the waiting period. We would like to thank our customers for their patience, we assure them that we are trying our best to bring down the waiting period and meet their needs at the earliest possible.’’
According to him, the updated Fortuner and Innova Crysta continue to stand strong as segment leaders after a year of its launch and for this, N. Raja thanked the customers who appreciated the products. He further added, ‘‘the customer demand for our strong hybrid product Camry Hybrid has fallen significantly owing to the price hike as per applicable tax under GST framework. We hope the Government would reinstate the preferential (lower) tax rate in favor of clean and green technologies such as strong hybrids similar to pre GST era. This will greatly help improve the economic viability and hence aid the consumer in choosing this advance technology over petrol/diesel vehicles.”
Now, the automaker is focusing on the upcoming festive season in the country and hoping to gain its momentum in terms of sales numbers during the season.
Toyota Kirloskar Motors currently owns two manufacturing facilities in the country. While the first produces Innova and Fortuner in India with a production capacity of 1,00,000 units, the second plant manufactures other Toyota vehicles Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid with the capability to manufacture up to 2,10,000 units. The first plant is also responsible for the assembling of Prado, Land Cruiser and Prius imported as CBUs in India.