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    Volvo’s First ‘Made In India’ Car Rolls Out Of Factory

    by contentdeveloper on Wednesday, Oct 18 2017

    Swedish automaker Volvo has rolled out its first Made in India car from their Bengaluru based manufacturing facility. The first car coming out of the facility is the upcoming XC90. Other than the XC90, other cars to be assembled locally are the cars based on Volvo’s SPA vehicle architecture including the S90 and the V90 Cross Country. However, the automaker is yet to announce the date to start the production of these cars in the country.

    Swedish automaker Volvo has rolled out its first Made in India car from their Bengaluru based manufacturing facility. The first car coming out of the facility is the upcoming XC90. Other than the XC90, other cars to be assembled locally are the cars based on Volvo’s SPA vehicle architecture including the S90 and the V90 Cross Country. However, the automaker is yet to announce the date to start the production of these cars in the country.

     

    Speaking at the occasion, Volvo’s newly appointed Managing Director for Indian operations Charles Frump said, “Volvo is making a commitment to India. So we are starting with local assembly. We are doubling our dealer body here. Another big investment is on building a local parts warehouse here. That warehouse will be up and running next year. With that, we will be able to serve our existing customers. So it is a part of a long-term strategy to invest in India and be competitive in India. This assembly will improve how quickly we can repair our customers' cars. In all the top16 markets we have this investment and this one will be new for India. Last week in Ludhiana we opened up our 17th dealer. We are targeting 30 dealers in the next couple of years. By 2019 every new model car we introduce will be electrified. So, be it a hybrid or other models. We are the first major automobile maker to make this statement. It is a major strategic shift towards electrification. This fits extremely well with the Indian government announcement. It is a really nice position for Volvo.”

     

    Talking about the waiting time before delivery and future plans for the Indian market, Charles Frump further added, “We will cut the lead time for the delivery of vehicles, which is currently at about 6-8 weeks when we assemble here. We can serve the market as per the demand. As and when we make a global announcement we will see if we want to assemble electric cars here. From a longer-term perspective, we are now at 5% market share in the premium segment. We are looking to grow that to 10% by 2020. One is the assembly, second is the dealer network doubling, and third is the product rollout. We are bringing our new SUVs like XC60 is coming. That has been unveiled in Geneva last year. It is two weeks since we showed the new XC40. That is the first time we have been in the small segment. Eventually, that will make its way to India. We are taking a leadership position in autonomous cars as well. We are pushing the boundaries and have test pilot with Uber, primarily in the U.S. We have promised the customer to save one week a time per year. So looking at that perspective we have autonomous cars solutions to deliver that promise."

    In the Indian market, Volvo Cars is working along with Volvo Group India for its car assembling operations which means that Volvo Cars is using the existing infrastructure and production licenses of Volvo Group India for assembling cars in the country. The Volvo product line up in India has 10 cars and all of them are sold through 18 dealerships spread across the country. Volvo Cars opened its first dealership in Chandigarh in 2008 and till now it has set up dealerships in metros such as New Delhi, Mumbai, Hyderabad, Kochi and Pune. The Swedish automaker has introduced two models in India, Volvo XC90 and Volvo S80 and has plans to introduce more models in the near future.


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