Audi India Introduced My Auras Revolutionising Personalised Drives With A Multi-Sensory Experience (Press Release) | V3Cars

Here’s what Audi India have to say about the introduction of My Auras:

Audi India introduced ‘My Auras’, a personalised in-car experience designed to transform every journey into a moment of comfort, calm, and delight. Available across MyAudi Connect and integrated directly into compatible Audi India vehicles, the platform delivers a multi-sensory driving experience.

The My Auras experience includes intelligent Apple Music integration that seamlessly curates and synchronises playlists based on selected themes, delivering a refined and cohesive auditory experience throughout the drive. Advanced airflow management intuitively responds to driver preferences, ensuring optimal cabin comfort under all conditions. Adaptive massage and temperature controls activate seat heating, cooling, and massage functions based on the selected mood, enabling a truly personalised drive.

Available across MyAudi Connect and integrated directly into Audi vehicles, My Auras elevates ownership from mere driving to a hyper-personalised lifestyle experience.

Mr. Balbir Singh Dhillon, Brand Director, Audi India, said:

“At Audi India, Vorsprung Durch Technik is about creating unique experiences that adapt to our customers' lives. In line with our customer-centric strategy, we are introducing the My Auras feature on the myAudi Connect app. The My Auras app is a perfect representation of this ethos. Today’s users expect experiences that adapt to them, and the My Auras app delivers hyper-personalised moods, ensuring that every drive feels intentional, whether it’s calming, energising, festive, or celebratory.”

Highlights:

One-click multi-sensory control:

Instead of managing multiple settings individually, users can activate a complete atmosphere with a single click by adjusting lighting, music, temperature, seat comfort, massage function, and ventilation simultaneously.

Redefining stress-free driving:

The app promotes mental well-being and relaxation, helping users unwind during daily commutes or long journeys. Features such as roadside assistance and vehicle service, all available within the same application, help reduce anxiety and enhance peace of mind.

Celebrating moments that matter:

The My Auras app recognises that driving is part of life’s important moments. Festive themes can be customised to reflect cultural and seasonal celebrations. In addition, a birthday mode can automatically activate on the user’s special day, creating a delightful and memorable experience.

My Auras’ feature set scales intelligently across Audi India’s portfolio, including the Audi A4, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A6, Audi Q7, Audi Q8, Audi RS Q8, and Audi Q8 e-tron models. Customers can access the experience through MyAudi Connect on their iPhones or directly via the vehicle’s infotainment system. Designed exclusively for iOS users, functionality is supported on select iPhone models and iOS versions. Feature availability applies to Audi vehicles from MY24 onwards.

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