Toyota Kirloskar Motor Reaffirms Commitment To Road Safety (Press Release) | V3Cars

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Here’s what Toyota Kirloskar Motor have to say about the road safety initiative:

In alignment with its vision of building a safer and more responsible mobility ecosystem, Toyota Kirloskar Motor (TKM) reiterates its long-standing commitment to advancing road safety through structured initiatives across the country. TKM’s efforts span awareness, education and innovation, positively impacting over 10 lakh individuals through its comprehensive road safety programs.

At the heart of Toyota’s safety commitment is the Toyota Safety Education Program (TSEP), a flagship initiative launched in 2007 to nurture road safety awareness and behavioural change among school children from 5th to 9th standard in government and private schools. Under the theme “Road Safety – My Right, My Responsibility,” the initiative empowers young minds through a proven ABC approach—Awareness, Behavioural Change and Campaigns. Using engaging formats such as skits, poster-making and Road Safety Clubs, awareness levels among participants have increased significantly, underscoring the program’s effectiveness in instilling critical road safety knowledge.

To date, TSEP has reached 9,29,288 students, supported by 1643 trained educators across 140 schools since FY23. It follows a sustained three-year intervention model:

• Phase 1: Implemented in Bangalore during FY 2023–24, with the final leg concluding in FY 2025–26.
• Phase 2: Currently ongoing across Bangalore, Delhi and Mumbai in FY 2024–25. 

Notably, the program adopts a child-to-community model, wherein each participating student becomes a road safety ambassador—spreading knowledge and safe practices within their homes, neighbourhoods and peer groups. This ripple effect is instrumental in transforming community-level attitudes toward responsible road usage. The program’s momentum is maintained through annual engagements across Bangalore, Delhi and Mumbai, with continued integration into school curricula for long-term behavioural impact, supported by active involvement from teachers and schools.

Complementing TSEP is the Toyota Hackathon, a youth-led innovation platform that nurtures creative thinking and solution-building among school students from 7th to 12th grade. Designed to solve real-world road safety challenges, this initiative has reached 77,200 students across regions. Conducted in Delhi, Mumbai and Bangalore, the hackathon has generated over 350 innovative concepts covering school zone safety, IoT integration, inclusive infrastructure and traffic flow management. Participants go through a five-phase journey—from ideation to incubation—with expert mentorship and continued engagement to develop implementable prototypes. The initiative aims to equip students not just as problem solvers but as "Change Agents" influencing broader societal behaviours and policy thinking.

To further amplify enforcement and community education, TKM has supported the setup of seven Traffic Parks across regions, creating simulated environments where school children can learn road safety rules and pedestrian behaviour in a practical and engaging manner. 

Recognizing the critical role of commercial drivers, TKM’s Road Safety and Health Initiative in Mizoram has benefitted 800 drivers through structured awareness and health check-up drives, conducted in collaboration with local enforcement and medical teams. These sessions cover road discipline, vehicle maintenance and mental well-being. Cumulatively, the program has benefitted 7,822 individuals.

To strengthen traffic monitoring infrastructure, 34 Automatic Number Plate Recognition (ANPR) systems and 20 CCTV cameras have been installed at key junctions across Mizoram, contributing to a reduction in violations and encouraging compliance. These interventions now benefit over 4 lakh road users.

Speaking on the company’s continued efforts, Mr. Vikram Gulati, Country Head and Executive Vice President - Corporate Affairs and Governance, said, “At Toyota Kirloskar Motor, road safety is a fundamental commitment deeply embedded in our vision of responsible mobility. Through structured educational programs, targeted innovation and meaningful community collaboration, we strive to instill a culture of safety across diverse road users—from school children and youth innovators to drivers.  Our holistic approach is designed to drive lasting behavioral change with measurable impact. With every step, we are working towards our vision of zero road fatalities in India.”

Toyota’s road safety initiatives are anchored in its global 3-pillar approach—people, vehicles and traffic environment—supported by a legacy of programs dating back to the 1960s. With a focus on sustained impact and collaboration, Toyota Kirloskar Motor remains committed to building a safer, smarter and more responsible mobility future for every road user in India.

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