Toyota Open Experiential Museum ‘tem’ In Bengaluru (Press Release) | V3Cars

Toyota Kirloskar Motor have opened ‘tem’ (Toyota Experiential Museum), a cultural and lifestyle space at Phoenix Mall of Asia in Bengaluru, blending Indian mindful living with Japanese aesthetics and advanced technology. The space offers immersive sensory experiences, curated art, merchandise, and a matcha café.

Toyota Open Experiential Museum ‘tem’ In Bengaluru

Here’s what Toyota Kirloskar Motor have to say about the Toyota Experiential Museum (tem):

Toyota Kirloskar Motor proudly unveils tem (toyota experiential museum), a first-of-its-kind lifestyle and cultural hub by Toyota to bring together Indian philosophy of mindful living and Japanese culture along with advanced technology under one roof. Located at the city’s Phoenix Mall of Asia, tem reflects the belief that mobility and innovation transcend vehicles.

Spread across [8,200 sq. ft] on the mall’s ground floor, tem delivers a five-senses experience — captivating visuals, soothing sounds, distinctive scents, inviting textures, and flavours that blend Japanese minimalism with Indian warmth.

Present at the launch, Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said,

 

At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility — it is about inspiring experiences that connect people, cultures, and emotions. With tem, we hope to offer a truly unique experience that embodies this spirit.

In India, we found inspiration in the practice of Sādhanā — the mindful pursuit of inner balance and fulfilment. tem is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sādhanā, making tem a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth.

What to expect Inside tem:

Embodying minimalist interiors and distinct aesthetics designed to spark curiosity, tem invites visitors to explore and experience at their own pace. It offers a rare moment of serenity — a chance to pause, take a deep breath, and reconnect with oneself through thoughtfully curated spaces. Guests can step into fully immersive experience rooms, discover exquisite collectibles at the Merchandise Shop, and unwind with a cup of calm at the interactive Matcha Corner.

Immersive Pathways to One-of-a-kind Experiences – Step in to leave the noise behind; for each element here is designed to awaken your senses and imagination.

The journey begins with a mirrored and rhythmic experience of the changing seasons, common to Japan and India, unfolding around you through infinite projections. It gently mirrors how both the countries find beauty and oneness in nature’s rhythm — the warmth of summer, the calm of rain, the bloom of spring, and the glow of autumn — expressed here through light, colour and motion.

The experience then rises into a powerful celebration of the shared passion between the two nations — where music becomes the common language. An immersive audio-visual collaboration between Toyota and DRUM TAO awakens your senses, echoing the spirit of harmony, energy, and connection - creating an energy that moves through you, stirs emotion, and lingers long after you leave.

As the experience unfolds, you’re greeted by a breathtaking spectacle — a stunning piece of art featuring a cascading water curtain encircling a car draped in satin. The satin amplifies the sparkle of the scene, while the cool mist and gentle motion of water create a serene, almost ethereal ambiance.

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ABOUT THE AUTHOR

Jackson Kumar

Jackson is drawn to SUVs with presence—big, bold, and impossible to ignore. From the Mahindra Thar to the Range Rover, he admires vehicles that speak strength and power, even if he’d rather avoid the chaos of driving.

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