2025 Mahindra XUV 3XO Becomes World’s Most Affordable SUV To Offer Dolby Atmos | V3Cars
Mahindra have just announced the inclusion of Dolby Atmos in select variants of the 2025 XUV 3XO. The latest update makes the XUV 3XO the most affordable SUV in the world to offer this premium in-car audio system. Some may recall that the Thar Roxx was the first Mahindra SUV to offer Dolby Atmos. Even Mahindra’s Electric Origin SUVs, the BE 6 and XEV 9e, offer this feature.

In this article, we take a look at the variant-wise prices of the XUV 3XO with Dolby Atmos.
2025 Mahindra XUV 3XO Now With Dolby Atmos: Variant-Wise Prices
Mahindra are offering Dolby Atmos in the recently introduced RevX A variant as well as the top AX5L, AX7, and AX7L variants of the XUV 3XO. Here are their variant-wise prices:
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It is worth noting that while the RevX A, AX5L and AX7 variants get a 6-speaker audio system, the AX7L gets an additional sub-woofer to offer deeper bass to further enhance the sound quality.
Deliveries of the updated XUV 3XO variants with Dolby Atmos will begin in mid-September.
R Velusamy, President - Automotive Business (Designate), Mahindra & Mahindra Ltd., said:
At Mahindra, we are driven by the vision of democratising advanced innovations to make them accessible to a wider range of customers. With the XUV 3XO, we are proud to set a significant milestone by introducing Dolby Atmos starting with the sub ₹12 Lakh SUV – XUV 3XO REVX A—a global first that redefines in-cabin audio with immersive sound for a larger group of general consumers, transforming every journey. By bringing premium features like Dolby Atmos to the XUV 3XO, we aim to connect with the evolving aspirations of today’s SUV buyers.
Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories said:
We believe great sound should be available to everyone, everywhere. With the Mahindra XUV 3XO, we are proud to bring Dolby Atmos to a larger set of Indian consumers, making immersive in-car entertainment more accessible than ever before. By turning the cabin into a personalized concert on wheels, we’re transforming how people experience their everyday drive. This is a significant moment in our journey as we continue to push boundaries of in-cabin entertainment and deliver that amazing experience to more consumers.
Here’s what Mahindra have to say about Dolby Atmos:
Originally created for the cinema, Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection between creators and their fans. In the car, entertainment in Dolby Atmos goes beyond the ordinary listening experience, revealing details with unparalleled clarity and depth. For consumers, it unlocks new levels of emotion for them to enjoy their music. Dolby Atmos can turn just about every vehicle into a space where drivers and passengers get even more out of their favourite entertainment.
Also Read: 2025 Tata Harrier Get New Pure X & Fearless X Variants – Full Variant-Wise Prices
2025 Tata Safari Get New Pure X & Accomplished X Variants – Full Variant-Wise Prices
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Mahindra Cars in India
XEV 9e
₹21.90 - ₹30.50 lakh*
*Ex-showroom priceBE 6
₹19.40 - ₹27.79 lakh*
*Ex-showroom priceThar Roxx
₹12.99 - ₹23.39 lakh*
*Ex-showroom priceXUV 3XO
₹7.99 - ₹15.80 lakh*
*Ex-showroom priceBolero Neo
Plus
₹11.41 - ₹12.51 lakh*
*Ex-showroom priceXUV 400
EV
₹15.49 - ₹17.69 lakh*
*Ex-showroom priceScorpio Classic
₹13.77 - ₹17.72 lakh*
*Ex-showroom priceScorpio-N
₹13.99 - ₹25.62 lakh*
*Ex-showroom priceXUV 700
₹14.49 - ₹25.14 lakh*
*Ex-showroom priceBolero Neo
₹9.97 - ₹12.18 lakh*
*Ex-showroom priceThar
₹11.50 - ₹17.62 lakh*
*Ex-showroom priceBolero
₹9.81 - ₹10.93 lakh*
*Ex-showroom priceMarazzo
₹14.59 - ₹17.00 lakh*
*Ex-showroom priceBolero Pick
Up
₹9.56 - ₹10.19 lakh*
*Ex-showroom priceUpcoming Mahindra Cars
New Bolero
₹10.00 - ₹12.50 lakh*
*Expected PriceExpected Launch Oct 2025
XUV 3XO
EV
-
*Expected PriceExpected Launch Dec 2025
XUV e8
₹45.00 - ₹50.00 lakh*
*Expected PriceExpected Launch Dec 2025
BE 07
₹45.00 - ₹50.00 lakh*
*Expected PriceExpected Launch Oct 2026
BE 09
₹45.00 - ₹50.00 lakh*
*Expected PriceExpected Launch Apr 2027
Thar.E
-
*Expected PriceExpected Launch Oct 2027
eKUV100
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*Expected PriceExpected Launch Jan 2028
S204
-
*Expected PriceExpected Launch Jun 2028
BE RALL
E Concept
₹45.00 - ₹50.00 lakh*
*Expected PriceExpected Launch Aug 2028
Next Gen
XUV500
-
*Expected PriceExpected Launch Oct 2030
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