Hyundai's Bluelink Triumph: Leading the Connected Car Revolution in India (Press Release) | V3Cars

Hyundai have experienced a substantial surge in Hyundai Bluelink-equipped car sales, with connected car affinity rising from 5% in 2019 to 30% in 2023. The sales of over 5 lakh connected cars in 4 years highlight the success. The Hyundai CRETA, VENUE, and i20 have notably contributed to this trend.

Hyundai Bluelink

Bluelink, launched in 2019, offers AI-based technology with features like proactive alerts, emergency assistance, and more. The Bluelink subscription, initially free for three years, is available for renewal starting December 15, 2023, offering safety, security, and convenience to customers.

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Here’s what Hyundai have to say about the 5 lakh unit sale of Bluelink-equipped cars:

Hyundai Motor India Ltd. has witnessed a significant increase in the sales of Hyundai Bluelink equipped cars. The connected car affinity has extensively increased from 5% in 2019 to 30% in 2023 (w.r.t total HMIL sales) with over 5 lakh connected cars sold in 4 years.

Among the Bluelink equipped car sales, Hyundai CRETA, Hyundai VENUE and Hyundai i20 have contributed the most in magnifying the connected car trend.

Commenting on the growing preference for Hyundai Bluelink Technology, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said: 

“Hyundai Motor India has cemented its position as a pioneer in futuristic technology and smart mobility with its connected car platform-Bluelink. First introduced in 2019, Hyundai Motor India became the first car manufacturer in the mass segment to offer such comprehensive ecosystem of connected car services. Bluelink has witnessed a significant increase in penetration among Hyundai customers, showcasing the evolving preference for vehicles equipped with advanced connectivity features. This significant growth is a testament to the profound trust the customers have shown towards Bluelink technology offering seamless connectivity for all journeys.”

Hyundai Bluelink

About Bluelink:

Bluelink is a connected car platform offered by Hyundai that enables an easy flow of critical information between a car and a car owner. Launched in 2019 in India, Bluelink is an AI based technology, with inbuilt SIM card and a 24x7 call centre that enhances safety, security and convenience. The platform is designed to perform a 60+ connected functions including proactive Alerts, SOS/Emergency Assistance, Auto-crash Notification, Trip History, Remote Vehicle Status, VR, Value-Added Services etc. Bluelink aims to revolutionise the future of connected cars in India providing quality time and ease of life for customers while on go. 

Bluelink Subscription Launch:

Bluelink subscription is being offered to customers for free in the first three years and will be available on paid basis post that period of time. Starting 15th December 2023, the customers whose subscription is about to expire, can renew online through the Bluelink app or offline at their nearest dealership. Through Bluelink, Hyundai is offering customers a peace of mind when it comes to their safety, security, and convenience. The customers can enjoy exclusive Hyundai offers, Value-Added Services, Driving Score, Vehicle Health Reports and much more. Bluelink Subscription plan is available at an attractive price for 1 year, 2 years and 3 years. 

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Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


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