South Korean automaker Hyundai has reorganized its international business by announcing organizational changes within its overseas operations in order to set-up regional headquarters for each region. As a part, the automaker has launched the Hyundai Motor North America Headquarters, Hyundai Motor Europe Headquarters and Hyundai Motor India Headquarters, all of which will be effective from July 2, 2018.
According to a statement released by Hyundai says that the new regional headquarters grant greater autonomy to each region in an effort to spike "sustainable growth and enhance innovation." Hyundai Motor will also add more regional headquarters by 2019 as part of its reorganizational efforts following the announcement. However, Hyundai's headquarters in Seoul, South Korea that was restructured in October last year, will continue to be the brand's Global Operations Division while the current Hyundai president Hyung-cheong Kim will be promoted to executive vice president to take charge of the Global Operations Division at the Seoul HQ.
The Indian Headquarters of Hyundai Motors will be headed under the leadership of Executive Vice President and Managing Director, Young-key Koo in order to will further enhance operations in the market, the statement states. Apart from this, the team led by Executive Vice President, Yong-woo Lee, who will leave his current position as the Head of Hyundai Brazil to take up the new role will encompass the brand's multiple facilities in the newly-launched Hyundai Motor North America Headquarters’ region including the manufacturing plant in Alabama, which acts as its production hub for the Americas; along with the three sales units - US, Canada and Mexico.
The European Headquarters of the Korean automaker will bring regions including the Czech Republic and the Turkey-based manufacturing unit - Hyundai Assan Otomotiv Sanayi Ve Ticaret (HAOS) under the European HQ. The region will be headed by Dong-woo Choi, who has been promoted to Executive Vice President, from his current role of head of European Operations Division in Seoul.
Apart from the individual responsibilities, the responsibilities for each region include every aspect of the business including product planning, marketing, sales and manufacturing. The individual regions will also operate actively to respond to evolving market trends and customer needs and satisfaction. Each regional headquarters will also have functional divisions for planning, finance, products and customer experience, while the regional groups will work closely with Hyundai's corporate headquarters, as the company aims to advance its global business operations.