British luxury brand Jaguar Land Rover wants to grow further in the lucrative Indian luxury car market and strengthen its position. The Indian luxury car market is growing rapidly and is lead by Mercedes-Benz followed by its two other fellow German luxury brands – BMW and Audi. On the other hand, Jaguar Land Rover which is owned by the Indian auto major Tata Motors, is still lagging behind the German luxury auto trio. Tata Motors certainly wants Jaguar Land Rover to strengthen its positioning in India and give a tough fight to the German brands, and thus Jaguar Land Rover (JLR) India has reportedly invested fresh funds in order to set up an engine assembly and manufacturing line at the company’s Pune facility. At present, the luxury brand locally assembles the imported CKD models in India. These models include the Jaguar XE, Jaguar XF, Jaguar XJ, Jaguar F-Pace, Land Rover Discovery Sport and Range Rover Evoque.
The Chief Executive Officer at Jaguar Land Rover, Ralf Speth said that every 6 months the company looks at India and says that there must be a breakthrough around the corner and it must come. Whenever the company has critical mass of volume, the company will also expand its footprint in the Indian market. The company is already producing at the model and is also looking to assemble engines. The company is already assembling more models at present and is looking at expanding it further.
The local manufacturing as well as assembly of its engines will enable JLR to price its offerings more competitively in the Indian market when the BS-VI emission norms will come into effect, which is in 2020. According to close sources, there is still time before Jaguar Land Rover starts manufacturing its diesel engines in India, and the company will be manufacturing only the BS-VI compliant engines locally in the country. The local assembly and manufacturing of its BS-VI compliant cars in India will allow the British luxury car maker to keep the prices of its models from significantly going up due to the massive transition from BS-IV to BS-VI vehicles.
It has been also reported that the petrol and diesel engines that JLR is planning to produce locally in India will be from the company’s Ingenium engine family. The new Ingenium engine range has been developed in-house by the company and at present available only in 2.0 litre capacity. Most of the important car models under the Jaguar Land Rover umbrella such as the Jaguar XE, XF, F-Pace and F-type and the Land Rover Evoque, Discovery Sport – are all equipped by the Ingenium engines. The power output of the Ingenium engine family range from 150 PS to 300 PS.
The top two luxury carmakers in India, Mercedes-Benz and BMW have been active and have already gained significant localization in India. However, other luxury auto majors such as Jaguar Land Rover and Volvo are slowly working on the localization process now. Jaguar Land Rover will be launching as many as ten models in India this year, in a bid to improve its positioning in the country.