Iconic American Sports Utility Vehicle (SUV) manufacturer, Jeep made a real impact on the Indian automotive industry with the launch of its Compass. The Jeep Compass is the first Jeep product to be manufactured locally in India, and this enabled the company to aggressively price the product starting at Rs. 14.95 lakhs at the time of its launch. The new India-made Jeep Compass launched in the domestic car market on 31st of July this year, and even before its launch it has been generating a lot of interest among Indian SUV aficionados. After more than 5 months of its launch in India, the Compass continues to garner great sales figures and its demands have been spiraling, which ensure that it continues to lead its own segment.