Iconic American SUV manufacturer Jeep has tasted great success in the Indian market within a short period of time. Initially, Jeep’s premium highly expensive models didn’t get good response in India, but then Jeep launched its very first India-made Compass SUV, which proved to be a superb game changer. The Jeep Compass launched in end July 2017, and well before its first anniversary in India, it has crossed the sales milestone of 25,000 units. This makes the Compass the best selling luxury vehicle in the car market of India.
Fiat Chrysler Automobiles (FCA), the Italian parent company of Jeep, is not having a good time in India, as the Fiat branded cars are low selling here. However, launching the Jeep brand in India has proved to be great decision for FCA India. FCA India is concentrating more on the Jeep brand. As Jeep already has an average monthly sales of over 2,000 units, FCA is now planning to launch two more SUVs in India under the Jeep brand. The company plans to launch a sub-4 meter SUV model and a mid-sized 3-row SUV model, both of which are in high demand in India. It has been also reported that both of these new SUV models will be made in India just like the Compass, which will ensure competitive pricing and success in the price sensitive Indian market. These two new products under the FCA Group will be launched in India by 2022.
The company has confirmed that the new Jeep sub-4 meter SUV model will be placed below the Renegade SUV in the premium B-SUV segment. It is yet not known, it will be based on which platform, but as per speculations, the new mini SUV model could be based on the Fiat Panda platform. In India, the new Jeep sub-4 meter SUV will be rivaling the likes of many highly popular mini SUVs such as the Maruti Suzuki Vitara Brezza, Ford EcoSport, Tata Nexon, Honda WR-V and Mahindra TUV300.
The new mini SUV will be the smallest ever product from the house of Jeep. It will boast of true Jeep qualities in terms of looks, interior, equipments and performance. It is expected to come in both petrol and diesel versions and with 2WD and 4WD drive system options.
A midsized 3-row Jeep model has been also confirmed for India. This will be positioned above the Compass and will compete in the premium mid-sized SUV segment of India against the likes of the highly successful Toyota Fortuner and Ford Endeavour. It would be based on the Grand Cherokee platform and is likely to be priced in the Rs. 25-30 lakh bracket.
As Jeep India is planning to expand its lineup, it is also planning to investment more heavily in the company’s Ranjangaon facility and also increase its production capacity by 1.5 times. Jeep is also planning to launch the updated model of the Compass SUV in India by 2022. Moreover, the SUV maker is also working on the Compass plug-in hybrid model.