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    Maruti Suzuki Registers 15 Percent Sales Growth In Feb’18, Dzire Becomes The Best-Seller

    by Swati Sanchayi on Monday, Mar 26 2018

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    Maruti Suzuki India Limited (MSIL), India’s largest passenger vehicles manufacturer registered 15% volume growth in February 2018. The automaker sold 1,49,824 vehicles in February 2018 against 1,30,280 vehicles in the same month last year. Maruti Suzuki reported domestic sales up by 14% and exports sales up 25% in Feb’18 than Feb’17. Maruti's compact sedan Dzire beat its own entry level small car Alto as the bestselling car for the month.

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    The volumes growth by the automaker is credited to its compact segment that includes Swift, Celerio, Ignis, Baleno, Dzire and Tour S as well as the Utility Vehicles comprising of Gypsy, Ertiga, S-Cross and Vitara Brezza. While the compact segment registered 39 percent growth, the utility vehicle segment reported the improvement by 14 percent. The mini segment including the Alto and WagonR succeeded in registering a growth of 2 percent only while the mid-sized segment comprising of Ciaz saw sales decline by 17 percent as compared to the same duration last year.

    Maruti Dzire registered a 26 per cent growth in sales in February at 20.941 units over the same month in 2017. Dzire has now outsold the long-time best-selling car Alto in the country in six of the last seven months. However, Dzire still lags behind Alto in this fiscal and the latter is almost certain to close out as the best-selling car in India for the fourteenth year in the running. Talking about the others by MSIL, the credit of volume growth also goes to the newly launched swift in the compact segment. The premium hatchback was launched at the 2018 Auto Expo in February this year and has already received bookings of over 60,000 units in the country.

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    Currently, MSIL has a market share of more than 50% in passenger vehicle (PV) segment in the country. Also, the Indo-Japanese automaker focuses on premium passenger vehicle segment via NEXA and is in the process of setting up a Lithium battery plant in Gujarat for developing an ecosystem for electric mobility.

    In the third-quarter of the fiscal year 2017-18, while the domestic sales of the company contributed 93% to the revenue, the exports contributed 7% for Maruti Suzuki. The automaker also dominated the best-selling chart accounting for all the top 5 bestselling cars in the country in February 2018 and six of the top 10. Other cars that made to the list include Hyundai's compact cars Elite i20, i10 Grand and SUV Creta and Mahindra Bolero. Currently, Maruti Suzuki is preparing to launch a CNG-powered Dzire Tour S in the country that is based on the last-gen Dzire and is aimed at cab and fleet operators only. However, the upcoming car is also expected to help in volumising the growth of Dzire further in the country. The complete brochure of the Dzire Tour S has already been leaked on the internet revealing the price details and is due for an official launch soon. Stay tuned to V3cars.com for further updates.


    ABOUT THE AUTHOR

    A diverse bilingual (English and Hindi) Copywriter and Content Creator based in New Delhi, India. With a degree in Journalism, I always had an inclination towards writing.

    As a writer, I have worked on content related to automobile, technology, travel, lifestyle, photography and many more.

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