Mercedes-Benz India has announced recently that all its diesel vehicle models for the car market of India will come powered with only BS-VI compliant engines from now on. The German luxury car manufacturing company launched Mercedes-AMG S 63 Coupe in India that comes with a BS VI compliant diesel model – the S-Class (S 350 d) in February this year, which is also India’s first vehicle that is BS-VI emission norms compliant.
While speaking on the development, Michael Jopp, Mercedes-Benz India’s Vice President of Sales & Marketing told the media that that henceforth, all the diesel engines that the company plan to launch in the Indian market will be BS VI compliant. The Indian government’s deadline for all diesel vehicles to be BS VI compliant is April 2020, which is no challenge for Mercedes-Benz, as the company is already much ahead of that deadline.
Jopp also added by saying that the company is also planning upgrading all its petrol models to the BS VI norms as well, going ahead.
He further said that when it comes to sales volume, the company considers its diesel models more important, as the diesel models contribute 75 percent of the total current sales. This is the reason, why Mercedes is focusing on the diesel engines first (in terms of BS VI compliance).
About the pricing aspect, Jopp also revealed that there will be some price increase for the BS VI compliant new car models owing to the additional cost of the technology. However, he said that the company is yet to finalize the exact details of the price increase for its new upcoming models.
Currently, Mercedes-Benz India assembles all its diesel engines at its Chakan plant. The German auto major has invested around a whopping Rs. 2,200 crore on this facility till date.
Jopp has revealed that the company's vehicles with BS VI compliant diesel engines can efficiently run on the current BS IV fuel that is available across India. This means that the cars don’t have to wait for the availability of the BS VI fuel in the country, which will still take some time.
Jopp explained by saying that the company uses a superior technology for its engines and thus, it doesn’t require specifically BS VI fuel to run. Hence, the company can sell the BS VI models across the country right away. Mercedes-Benz has extensively tested its vehicles with the ongoing BS IV fuel in 2017 in order to ensure no issues arise.
BS VI or Bharat Stage VI emission norms are all set to be implemented across India from the month of April in 2020.
While speaking about Mercedes-Benz’s leading position and sales growth in India, Jopp said that the company's latest model launch – Mercedes-AMG S 63 Coupe, which is the company’s 7th product launch in India in 2018, will help to strengthen the company’s lead in the performance and dream car range in the country.
The AMG S 63 Coupe gets powered by a new 4.0L V8 bi-turbocharged engine that makes the performance sedan do the 0-100Kmph sprint in just 3.5 seconds and offer a top speed of 300kmph.