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    Renault looking to grab more market shares in India with a new compact MPV

    by V3Cars Team on Thursday, Oct 26 2017

    French automaker Renault is very much keen on increasing its sales and grabbing a substantial market share in India. However, after discontinuing as many as four models, Renault India is left with a very limited product portfolio of just three models. These are namely the Kwid entry-level hatchback, the Lodgy MPV and the Duster SUV. Nevertheless, the company is looking to expand its Indian portfolio by launching fresh products that would hopefully generate good sales volumes. Renault will soon launch the Captur premium SUV in India, while many more new model launches are up its sleeves. One of these new model launches will be a compact MPV model.

    French automaker Renault is very much keen on increasing its sales and grabbing a substantial market share in India. However, after discontinuing as many as four models, Renault India is left with a very limited product portfolio of just three models. These are namely the Kwid entry-level hatchback, the Lodgy MPV and the Duster SUV. Nevertheless, the company is looking to expand its Indian portfolio by launching fresh products that would hopefully generate good sales volumes. Renault will soon launch the Captur premium SUV in India, while many more new model launches are up its sleeves. One of these new model launches will be a compact MPV model.

    Now, it is a known fact that most of the automakers are not focusing on the MPV segment of India, as SUVs are all in rage which has caused the dwindling of popularity of the capable MPVs. The Indian MPV segment is thus going downhill. Renault’s own capable and premium looking Lodgy also received very dull response from the Indian market, with a mere average 400 units sale per month. However, this does not seem to bother the French car maker and it believes that the Indian MPV market is a potential one. A compact MPV model is a part of the company’s ‘Drive the Future’ titled mid-term strategy for the period 2017 to 2022 for the Indian car market. However, we don’t know about the model’s launch timeframe. In a revealed image, the MPV’s silhouette seems to be that of the Dacia Dokker. For the uninitiated, Dacia is the budget brand of Renault in global markets, and the popular Renault Duster is sold in international markets under the Dacia brand. The Dacia Dokker is basically the slashed down version of the Lodgy and is already selling in some off-shore markets.

     

    However, the interesting bit is that as per reports, sources say that the India-bound Renault compact MPV is not the Dokker, but an all-new model that is still known by its codename RBC. As per the reports, the new Renault RBC will be an India specific model. It is based on the low-cost CMF-A platform on which the Kwid is also based. A source closely related to Renault’s plans said that the MPV has to be an all-new model, as the company has already tried modifying an existing model with little success in India. The source was hinting at the market failure of the Datsun GO Plus (from Renault-Nissan Alliance) in India.

     

    The source has also revealed that although this new MPV will have compact dimensions, it will be a 7-seater model. The sources also added by saying that it will be placed in the Indian market below the bestselling Maruti Suzuki Ertiga compact MPV. Thus, although it will be affordably priced, it will offer the seating capacity of 7, which should be its primary buying point.

    Renault is certainly looking for a massive success similar to the Kwid with this new upcoming supposedly aggressively priced MPV. The MPV will have sharp features and attractive styling for better chances of success in India.


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    V3Cars Team is the India’s most reliable source of all new launched & upcoming car news, updates & reviews.

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