Tata Motors Officially Names H5X SUV As ‘Harrier’
Tata Motors has announced the name of the upcoming Land-Rover based H5X SUV as ‘Harrier’. The Harrier SUV was earlier teased on Twitter by the manufacturer revealing the bumper design and informing about the official naming of H5X. A report already leaked the name of the H5X SUV as ‘Harrier’ in India recently.
Making the announcement, Mayank Pareek - President, Passenger Vehicle Business Unit, Tata Motors said – “With Turnaround 2.0 into play, we are geared to win sustainably in the market. We are proudly speeding towards our next market introduction – ‘Tata Harrier’, yet another game changer, to offer our customers a product that is not only exciting but that which will take our brand value to the next level. With legendary pedigree running through its veins, ‘Tata Harrier’ promises to shatter all current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introduce the ‘Tata Harrier’ to our customers and are gearing up for the commercial launch in the first quarter of 2019.”
Looking at the teaser, the image reveals the humanity line running along the lower edge of the grille and the sleek looking LED headlights flanking the upper grille. However, Tata Motors will use the Harrier moniker only for the 5-seater version slated for an early 2019 launch in India, while the 7-seater version of the SUV to be launched after the Harrier, is still waiting for a name for itself.
According to the carmaker, Harrier means “A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct, effortlessly conquers every challenge thrown its way.”;
Talking about the H5X SUV, the SUV made its debut as a concept at the 2018 Auto Expo this year in February and will be the first by the automaker to be based on the Impact Design 2.0 philosophy sharing its platform with the Tata Group owned Land Rover Freelander. This newly-developed platform is derived from the Land Rover D8 architecture and is adapted to suit the Indian conditions by Tata’s engineers. Though, the manufacturer has not revealed the engine details, but the upcoming Tata Harrier is likely to come powered by a 2.0-litre diesel engine. However, the SUV will also come with a petrol engine option but the details are known at the moment.
The SUV will be positioned above the Nexon in the company's line-up and the production-spec Tata Harrier is expected to be revealed by the end of this year, while commercial sales will commence from the first quarter of 2019. When launched, the Tata Harrier will take against the likes of a host of compact SUVs including the Hyundai Creta, Renault Captur, Jeep Compass and others in the segment. The Harrier is the part of Tata’s Turnaround 2.0 strategy for new models and the new offering will be followed up with the 45X premium hatchback that also made its debut at the expo this year. Tata Motors has not revealed much detail about the upcoming Harrier SUV and expect the automaker to reveal the details in the near future.
Till then, stay tuned to V3cars.com for further details on the 2019 Tata Harrier.;
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