Japanese car major, Toyota Motor is reportedly considering mass producing long range electric vehicles which would launch in the global market by around 2020. As per a news journal, the world’s top auto maker is planning this move which would mean a remarkable reversal of its strategy. Toyota has been always touting the Hybrid cars and the Fuel Cell Vehicles as the most advantageous green car alternatives.
Japanese car major, Toyota Motor is reportedly considering mass producing long range electric vehicles which would launch in the global market by around 2020. As per a news journal, the world’s top auto maker is planning this move which would mean a remarkable reversal of its strategy.
So far, while Toyota’s rivals like Tesla Motors, Volkswagen AG and Nissan Motor have been promoting the pure electric vehicles (EVs) as the most practical zero emission vehicle option for the future, Toyota has always gone against this idea and chose to reserve the EVs only for short distance transport owing to two disadvantages of the EVS - expensive rechargeable batteries and prolonged charging times. Toyota has been always touting the Hybrid cars and the Fuel Cell Vehicles as the most advantageous green car alternatives.
If Toyota really adds longer-range EV models to its lineup, then it would mean that the company is changing its views on the future green car mobility system and giving in to peer pressure.
According to the report, which did not cite any sources, Toyota will be setting up a team early next year that would be dedicated to develop electric vehicles which will have the capability to travel over 300 km on a single full recharge.
The newspaper report added by saying that the Japanese auto major is targeting to launch its first long-range electric vehicle in the year 2020 in its home market of Japan, while also in other international markets like the world’s largest car market China and California.
When contacted, Toyota did not confirm or deny the report, and simply avoided commenting on its future product plans. The company also responded by saying that it would continue to develop several fuel efficient technologies, which include EVs and all these technologies would offer the best capabilities.
Toyota Motor being the world’s top selling car maker feels all the more responsible to the reduce the footprint of carbon emissions through car emissions and the company has vowed to make all of its vehicles fundamentally emission free by 2050.
As per the industry experts, the emissions regulations in the car market of California, has been setting benchmarks to the vehicle emissions standards for the rest of the world, while the world’s biggest car market, China is also increasingly pushing towards electric vehicle usage. These could be the reasons behind Toyota’s drastic change in its product development strategy.
However, even if Toyota does produce long-range EVs, this does not mean that the car major will shift its focus from the Hybrid and FCV (Fuel Cell Vehicle) technologies. This only means that the company might be working to ensure that it does not face lower sales issues in some market where EVs are more popular and to ensure it stays at par with its rivals.
Toyota has been highly promoting the FCVs as the truly green cars that could change the face of future mobility. The company’s Mirai FCV is a great alternative to Hybrid cars. Toyota is also the pioneer in Hybrid technology and the hybrid market which is still dominated by the Toyota Prius – the world’s first mass produced Hybrid car. A Prius plug-in hybrid version will also launch very soon.