Published : 28 May 2025
Read Time : 5 min
Author: Nikil Jonathan
Uno Minda, a prominent supplier of automotive solutions to OEMs in India, has announced a significant leap in the Indian aftermarket sector with the launch of their new direct-to-consumer (D2C) platform, UnoMindaKart. This strategic move positions Uno Minda as the first aftermarket brand in India to offer its products directly to consumers through a proprietary online channel, transforming how customers access high-quality auto components.
UnoMindaKart – What Is It?
The UnoMindaKart platform is designed to cater to a vast array of automotive needs across various segments.
Mr. Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, highlighted the platform’s extensive offerings:
We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKart offers automotive solutions for all major segments in the Indian automotive industry, i.e., 2W, 3W, Car, Commercial, tractor & Offroad. The website also offers a comprehensive range of over 5,000+ SKUs, organized into more than 30+ categories, Spare parts contributing over 24 categories, Car Accessories with 10 categories, and a dedicated Alloy wheel visualizer.
The platform's user-friendly interface aims to facilitate informed purchasing decisions for consumers.
Innovative Features for Enhanced Customer Experience
UnoMindaKart integrates several features to enhance the customer journey:
- ‘Add My Vehicle’ Tool: This tool allows users to input their specific vehicle details, receiving personalised product recommendations that ensure a precise fit.
- 3D Visualizer: Offering an immersive augmented reality experience, this feature enables customers to virtually see Uno Minda components in their actual fitment locations on their vehicles.
- Wheelz Visualizer: For those looking to upgrade their car’s aesthetics, the Wheelz Visualizer allows virtual exploration and testing of various Uno Minda alloy wheels, providing a realistic preview before purchase.
- Web Bot Assistant: A dedicated web bot acts as a personal assistant, guiding users through their buying decisions and enhancing overall customer satisfaction.
Customers can now explore and order their preferred Uno Minda products directly from the official website: www.Unomindakart.com. This move is expected to streamline the purchasing process for automotive components, making high-quality parts more accessible than ever before.
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