Volkswagen Strengthens Presence in Chhattisgarh with New Touchpoints (Press Release) | V3Cars

Volkswagen Passenger Cars India have expanded its network in Chhattisgarh with the opening of 2 new touchpoints in Bhilai and Bilaspur. This move aims to reinforce the brand's presence and enhance accessibility for its GNCAP 5-Star rated Taigun and Virtus models, along with the Tiguan SUV, in Tier 2 and Tier 3 markets. The network now includes 3 sales and 2 service touchpoints, with a combined workforce of 21 professionals dedicated to providing superior ownership experiences.

Volkswagen Inaugurated 2 New Touchpoints

The expansion reflects Volkswagen's commitment to offering safe, fun-to-drive, and German-engineered vehicles in Central India. The newly inaugurated dealerships will showcase the brand's safest product portfolio, including the 5-star GNCAP-rated Virtus and Taigun, as well as the Tiguan SUV. The move aligns with evolving customer preferences in the region, focusing on safety, robust designs, and premium mobility solutions.

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Here’s what Volkswagen have to say about the inauguration of new touchpoints:

Volkswagen Passenger Cars India enhanced its network in  Chhattisgarh with the inauguration of two new touchpoints in Bhilai and  Bilaspur, signaling a strategic move to reinforce the brand's presence and  enhance accessibility for its range of GNCAP 5-Star rated Taigun and Virtus  along with its global bestseller Tiguan, in the Tier 2 and Tier 3 markets. 

With the newly inaugurated touchpoints, Volkswagen now holds a network strength  of three sales and two service touchpoints in the region. As a global pioneer in mobility  solutions, the network expansion is aimed at enhancing penetration of Safe, Fun-to drive and German-engineered vehicles for customers in Chhattisgarh. The new  dealerships have a combined workforce of 21 sales and service professionals that  are dedicated to delivering superior ownership experiences for customers. 

Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India,  commented on the introduction of these new touchpoints, stating:

 "Customer  preferences across Central India are evolving, with an increased focus on safety,  robust designs, and premium mobility solutions. We have continued to witness a  steady growth in the region and will continue engaging with customers in central India, 

offering a portfolio of premium, fun-to-drive, and German-engineered car models, that  offer the highest safety standards, thus establishing a stronger presence in the  region.”  

Speaking at the inauguration of the new dealership Mr. Siddarth Vaid, Dealer  Principal, Vardhaman Autowheels said:

“We are excited to expand our successful  collaboration with Volkswagen India by strengthening our presence in Central India.  The new touchpoints will make the safe, fun-to-drive, German-engineered cars  comprising of Taigun, Virtus & Tiguan more accessible to Volkswagen customers in  Chhattisgarh, underscoring our commitment to providing seamless, tailored mobility  solutions and contributing to the evolving automotive landscape in the region.” 

The touchpoints in Bilaspur and Bhilai will showcase India’s safest product portfolio  which includes the 5-star GNCAP-rated Volkswagen Virtus and Taigun and its flagship  SUVW, Volkswagen Tiguan. The Bilaspur facility also boasts of five service bays that  will cater to the service maintenance requirements of our customers. Notably, both  facilities in Bilaspur and Bhilai offer door-to-door service through Volkswagen assistance across the region with support from the Volkswagen touchpoint located in Raipur.

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Saloni Chaudhary

Saloni is a skilled wordsmith with a degree in journalism and mass communications. Saloni is also a poetess who likes to capture the essence of human experiences, leaving an indelible imprint on the hearts of those who encounter her art. From reading about fashion, she also likes to read about classic motorcycles and vintage cars.


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