Citroen Partners with Sundaram Finance to Enhance Vehicle Accessibility (Press Release) | V3Cars

Nov 12, 2025, 10:30 AM IST
By Guest Author
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Citroen India has partnered with Sundaram Finance Ltd to enhance vehicle accessibility and financing options across the country as part of its ‘Citroën 2.0 – Shift into the New’ strategy. The collaboration aims to offer customers competitive interest rates, faster loan approvals, and personalized finance schemes through Sundaram Finance’s 700+ branch network, especially benefiting Tier 2 and Tier 3 markets. The partnership strengthens Citroën’s retail finance ecosystem, promoting affordable and seamless ownership experiences. Both companies emphasized shared values of trust, customer focus, and accessibility, reinforcing Citroën’s commitment to flexible and transparent vehicle ownership.

Citroen India Partners with Sundaram Finance to Boost Accessibility

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Here’s what Citroen has to say about the partnership with Sundaram Finance:

Citroën India has announced a strategic partnership with Sundaram Finance Ltd, one of India’s most trusted financial institutions, to make Citroën vehicles and financing solutions more accessible for customers nationwide. This collaboration is a key pillar of ‘Citroën 2.0 – Shift into the New’ strategy, focused on delivering seamless, customer-first ownership experiences.

Through this alliance, Citroën customers and dealer partners will benefit from:

Competitive interest rates for affordable ownership
Simplified loan processing for faster approvals
Personalized finance schemes tailored to diverse customer needs

The partnership significantly enhances accessibility by leveraging Sundaram Finance’s extensive network of 700+ branches across India, ensuring that customers in Tier 2 and Tier 3 markets can easily access Citroën vehicles and financing options. This move strengthens Citroën’s retail finance ecosystem and supports its mission to democratize mobility solutions across the country.

Commenting on the partnership, Shishir Mishra, Business Head & Director, Stellantis India said:

We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.

Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd added:

We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.

This partnership reinforces Citroën’s commitment to delivering flexibility, transparency, and trust throughout the vehicle ownership journey.

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ABOUT THE AUTHOR

Guest Author

Our guest author is excited to share their passion for automobiles and looks forward to connecting with readers who share their love for everything on wheels. Through their writing, they aim to inspire, educate, and celebrate the timeless allure of the automotive world.

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