Hyundai Motor India Illuminated Worli Sea Link Ahead Of T20 WC (Press Release) | V3Cars

Feb 9, 2026, 05:49 PM IST
By Jackson Kumar
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Hyundai Motor India Limited marked the build-up to the ICC Men’s T20 World Cup 2026 by illuminating Mumbai’s iconic Worli Sea Link, highlighting their global partnership with the International Cricket Council and reinforcing their focus on engaging Indian audiences through culturally relevant brand activations.

Hyundai Motor India Worli Sea Link Lit Up

Here’s what Hyundai Motor India Limited have to say about the Worli Sea Link projection:

Ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) created a landmark visual installation at Mumbai’s iconic Worli Sea Link, highlighting its global partnership with the International Cricket Council (ICC). As an ICC Global Premier Partner for 2026 and 2027, Hyundai illuminated the landmark with a high-impact projection that celebrated India’s deep-rooted passion for cricket and marked the build-up to one of the world’s largest sporting events. The initiative transformed the Worli Sea Link into a canvas of cricketing excitement, showcasing Hyundai’s association with the ICC and reinforcing the brand’s commitment to engaging with audiences through culturally relevant and emotionally resonant experiences.

Commenting on the initiative, Mr. Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said:

“Cricket holds a special place in the hearts of Indians. By illuminating the Worli Sea Link, one of our country’s most iconic landmarks, we wanted to create a powerful and memorable moment that captures the excitement building around the ICC Men’s T20 World Cup. This projection reflects Hyundai’s commitment to being present wherever our customers’ passions lie and to celebrating the spirit of the game with fans across the country. As the cricketing world turns its attention to the ICC Men’s T20 World Cup 2026, Hyundai continues to drive excitement beyond the stadiums, bringing the game closer to fans through iconic brand experiences.”

The activation forms part of Hyundai Motor Company’s multi-year global Premier partnership with the International Cricket Council. Through this association, Hyundai aims to celebrate cricket as a shared emotion that unites millions across geographies, cultures, and generations. The ICC Men’s T20 World Cup 2026 is scheduled to begin on February 7, 2026, and will be hosted across India and Sri Lanka.

Also Read: Hyundai To Organise Nationwide ‘Always Around’ Campaign On Feb 8, 2026
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ABOUT THE AUTHOR

Jackson Kumar

Jackson is drawn to SUVs with presence—big, bold, and impossible to ignore. From the Mahindra Thar to the Range Rover, he admires vehicles that speak strength and power, even if he’d rather avoid the chaos of driving.

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