Maruti Suzuki Onboarded 5 Startups To Scale New-Age Technologies (Press Release) | V3Cars

Here’s what Maruti Suzuki have to say about onboarding startups:

Maruti Suzuki India Limited (“Maruti Suzuki”), has onboarded five early-stage startups to co-create new-age technology solutions across business functions. This initiative is part of Maruti Suzuki’s strategy to stay ahead of the technology curve by implementing technology-based solutions across multiple business areas to enhance operational efficiency, strengthen high-accuracy manufacturing, improve quality, reinforce workplace safety, elevate customer experience, and support the development of smarter and safer products.

The five startups: AugurAI, Aatral, Zen Mobility, Indus Vision, and Proxgy, have been selected from the 4th Cohort of the Maruti Suzuki Incubation Program (MSIP), run in partnership with IIM Bangalore’s incubation hub for entrepreneurship and startup support, Nadathur S. Raghavan Centre for Entrepreneurial Learning (“NSRCEL”).

Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said,

 

“In an increasingly complex operating landscape, defined by evolving consumer preferences, growing scale, an expanding product and powertrain portfolio, varying regulations across nearly 100 export markets, and an increasing focus on sustainability, technology has become a strategic enabler. Embedding new age intelligent technologies across business functions is critical to sustaining excellence, navigating complexity, and enabling long term, agile growth. Our program is a win-win proposition for both budding entrepreneurs and the Company. The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last mile delivery of aftermarket parts; and enhanced safety for employees at the workplace.”

Mr. Anand Sri Ganesh, CEO, NSRCEL, IIM-Bangalore said,

 

“We are thankful to Maruti Suzuki for choosing NSRCEL as a partner for their incubation program. Our association is helping bridge the gap between cutting-edge innovation and real-world application by giving our startups access to complex business scenarios and deep industry expertise that accelerate their growth. Together, we are building an ecosystem where early-stage ventures can refine bold ideas and scale them into impactful solutions.”

Information Classification- Public

Details of the startups and project areas:

Startup | Solution

AugurAI
AI-based visual inspection for defect identification in complex components to ensure higher
precision manufacturing

Aatral
Eliminate visual defects through AI-assisted inspection and 3D digital validation, enabling
suppliers to manufacture and supply zero-defect components to the company

Zen Mobility
For promoting use of electric mobility in logistics to make it more efficient and sustainable,
especially for last-mile delivery of spare parts and accessories

Indus Vision
AI-powered visual inspection of finished vehicles to ensure higher-quality output and minimize
human-error

Proxgy
Enhance employee safety on the shopfloor through advanced IoT and smart wearables that
monitor conditions in real time and alert employees before an incident happens. For crane-lifting
areas, the AI system spots unsafe situations early and can automatically alert workers or stop
the crane to prevent accidents.

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