Tata Punch Fastest-Selling SUV In India — Crosses 6 Lakh Sales (Press Release) | V3Cars

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Here’s what Tata Motors have to say about the Punch SUV milestone:

Tata Motors today announced a historic milestone for its revolutionary compact  SUV, Punch, which has surpassed 6 lakh production milestone in less than four years—a record-breaking feat  that cements its position as India’s favorite SUV. 

Launched in October 2021 with the vision of making the SUV experience accessible to every Indian, the Tata  Punch pioneered an entirely new segment — the sub-compact SUV. Since then, it has struck a powerful chord  with customers across the nation. From bustling metros to aspiring hinterlands, the Punch has emerged as a  symbol of choice, reliability and style, reshaping the contours of the Indian automotive landscape. It made  history by becoming the highest-selling car in the country in CY2024. Whether navigating urban streets or rural  trails, appealing to first-time buyers, young professionals, or growing families — the Punch has evolved into  more than just a car.  

Speaking about the Punch and its deep connection with the growing aspirations of a bold and confident India, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.,  said,

 

The Punch embodies the spirit of a new India — bold, self Assured and ready to forge its own path. Crossing the 6 lakh  milestone is more than production achievement; it’s a reflection of  the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence and a fresh start to their  journeys. It’s especially heartening to see how Punch has become the natural first choice for so many first-time car buyers. Punch is not just a car — it’s a breakthrough brand that has sparked a cultural shift and redefined what India expects from the first car in their family. With the launch of the ‘India Ki SUV’ campaign, we celebrate this extraordinary journey and the customers who made it possible. This is more than a celebration of numbers — it’s a tribute to a product that made SUV attitude accessible to all,  without ever compromising on substance.

Punch’s success story is driven by its broad-based appeal: 

✔ A Vehicle of the People 

✔ Punch is the top choice for first-time car buyers, offering the perfect blend of convenience, safety and  SUV stance - Nearly 70% of Punch ICE owners are first-time car buyers 

✔ Punch has gained strong traction among women drivers, who appreciate its smart design—combining  a compact footprint with high ground clearance and a commanding road view, making it both practical  and empowering. This trend is most clearly reflected in the fact that 25% Punch.ev owners are  women—a rapidly growing force in the personal mobility landscape 

✔ Punch’s appeal cuts across India’s urban and rural landscapes, proving its versatility in diverse terrains  and lifestyles. Ownership is impressively balanced—24% from Tier 1 cities, 42% from Tier 2 and 34%  from Tier 3 towns—highlighting its deep-rooted connection with consumers nationwide.

✔ A Segment Defining Icon 

Since its debut in October 2021, the Tata Punch has redefined the compact SUV segment with its distinctive  design, robust performance and 5-star safety rating. It pioneered the sub-compact SUV category, making SUV  ownership accessible to a wider audience and reshaping the Indian automotive landscape. In 2024, the Punch  made history by becoming the highest-selling car in India, a testament to its universal appeal — from urban  streets to rural trail and from first-time buyers to young professionals and families. It has firmly established  itself as the primary choice of 1st time car buyers—offering them a confident, feature-rich SUV experience right  from their first purchase. 

The Undisputed Leader 

⮚ 5-star safety rating across both ICE and EV variants (Global NCAP & Bharat NCAP respectively) ⮚ Offered in Petrol, CNG and EV powertrain options 

⮚ Accounts for 36% of Tata Motors’ overall passenger vehicle sales 

⮚ Holds a dominant 38% market share in the sub-compact SUV segment (FY25) 

⮚ Registered a strong 15% year-on-year growth 

⮚ Honoured with over 20 renowned automotive awards 

✔ Celebrating with “India Ki SUV” Campaign  

To commemorate this extraordinary journey, Tata Motors has launched a new nationwide campaign titled “India  Ki SUV”. The campaign celebrates the lakhs of Indians who have made the Tata Punch a part of their lives and  showcases stories of empowerment, exploration and everyday adventure. It reflects how the Tata Punch has  grown beyond being just a car—it has become a symbol of ambition and confidence for a new India. Whether  it’s the safety-conscious families or the adventure junkies in cities, spirited youth in Tier 2 and 3 towns, or first time buyers chasing new bold beginnings, the Punch has resonated across regions and generations. With over 6  lakh Tata Punch on the road, this campaign honours not just a milestone, but the diverse journeys that got it  here—each driven by purpose, pride and possibility. India Ki SUV is a tribute to the spirit of a nation that’s  moving forward, boldly and together. 

✔ A Legacy in the Making 

With its bold design, 5-star safety rating and go-anywhere capability, Punch continues to lead the compact SUV  segment. As Tata Motors looks to the future, Punch remains a proud symbol of innovation, inclusivity and Indian  ingenuity. 

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