The German automaker, BMW, honored its best dealers from all over the world at a celebratory awards evening in the BMW Group Classic on March 23, 2018. The BMW’s AG management board member responsible for sales and the BMW Brand, Pieter Nota, bestowed the awards to the 41 top dealers of BMW as gratitude from the company to its international dealer body, which had put up their efforts to make 2017 yet another successful year for them.
Pieter Nota said that 2017 was the seventh year in a row where BMW has achieved a new sales record and gave the credit of the consistent success to the company’s strong partners in the dealer organization. He also stated that the satisfied customers are what the company strives to have and the company, along with its dealers, is working towards a common goal to become even more service-oriented and customer-focused. He further added that the today’s winners are setting up a great example and the Excellence in Sales Award is BMW’s thank-you to them, recognizing their achievement in the global automobile market.
The Excellence in Sales Award by BMW is given in six different categories besides a special Jury Award. There were 3,100 dealers from 85 countries in total who entered the competition. The highly-qualified and experienced jury panel selected the 41 winners amongst the Luxury Class, Sales, Aftersales, Customer Service, and BMW i & BMW i Performance categories. The Manager of the Year award is handed out for the exceptional engagement of individual entrepreneurs.
The area of sustainability holds up a particular importance and the 'Most Sustainable Dealer' award was introduced this year for keeping a focus to this end. There was an overall winner selected in every category. BMW Bavaria Motors from India was the overall winner in this category for being the sole dealer for BMW cars in the city of Pune, Aurangabad and Goa with a substantial growth since 2007.